Are you looking for ways to grow your small business? Want to know the best marketing channels you should dedicate some budget towards?

We share 9 marketing channels to utilise in this infographic.

9 Essential Marketing Channels Small Businesses Should Invest In [Featured Image]

  • Email marketing
  • Organic search
  • Mobile devices
  • Word-of-mouth marketing
  • Video marketing
  • Business blog
  • Social media
  • Paid search (pay-per-click ads)
  • Display advertising

Check out the infographic for more detail.

Web design from £99 CTA Banner

9 Essential Marketing Channels Small Businesses Should Invest In [Infographic]

As a small business owner, you have a lot on your plate between running the day-to-day operations and keeping an eye on the bottom line.

Marketing often gets overlooked, particularly when it comes to smaller businesses, because there just aren’t enough hours in the day to get everything done—but marketing is one of the most important pieces of the puzzle when it comes to growing your business and increasing your profits.

Whether you’re looking to drive more traffic to your website or make more sales in person, here are nine essential marketing channels small businesses should invest in.

Email marketing

Using email to promote your business may seem old-fashioned, but it’s still one of your best bets for growing and maintaining a healthy customer base.

Email newsletters and automated emails can keep customers informed about new products, upcoming events, and more—and give you an opportunity to show off your expertise.

It takes time and effort to build a list, segment audiences properly, craft engaging copy, create enticing calls-to-action, and optimise your signup process.

But in terms of ROI? It doesn’t get much better than email marketing!

Organic search (SEO)

It may seem obvious, but if you’re trying to drive traffic to your website, you need to make sure it’s optimised for search engines. This means writing unique, high-quality content that answers users’ questions in an interesting way.

It also means creating a useful site map and link structure that mirrors your company hierarchy. User experience should be a key focus as well: Online shoppers want to find what they’re looking for as quickly as possible, so use clear page titles and avoid overly long paragraphs.

Make navigation easy with good headings and good internal linking. Remember that all of these activities will improve user engagement: More pages visited = more opportunity to convert them into customers!

Mobile devices

Failing to create a mobile strategy means you could lose potential customers to competitors who are more flexible in their marketing methods.

Mobile platforms are also excellent for building customer loyalty by targeting special offers directly to consumers on their phones. The ability to collect data from these consumers also makes it an extremely valuable channel.

The most important part of your small business’s mobile strategy will be developing a digital presence that’s easily accessible and optimised for every platform, including smartphones, tablets, and wearables.

A strong mobile presence has always been essential—but now it’s imperative that you take full advantage of all its capabilities before competing brands do.

Word-of-mouth marketing

While it may seem like an antiquated term in a world where brands rely on increasingly digital means of connecting with their audience, word-of-mouth marketing is actually a powerful way to engage your customers and spread your brand’s message.

If you’re looking for a relatively cheap and easy way to market your business, consider using word-of-mouth marketing strategies to improve your results.

Word of mouth doesn’t always have to be used as part of a formalised social media campaign or targeted marketing initiative.

One great way that small businesses can tap into word-of-mouth marketing opportunities involves rewarding loyal customers by giving them something extra (i.e., discounts or free products) for telling their friends about your company.

Video marketing

Forty-one percent of marketers say video is their most effective form of content, so it’s worth your time to learn what makes a good video and which platforms work best for distributing them.

When marketing with video on social media, choose short snippets that are easy to digest (like 15 seconds). Produce videos in vertical format (if possible) to allow users full screen viewing without horizontal scrolling.

After all, you want your viewers immersed in your brand experience—not distracted by another Facebook update!

Business blog

It’s time to be an expert on something. Pick your area of expertise and start writing a business blog. A blog is a great place to hone your online writing skills, get your name out there and build up a following.

Or just use it as a kind of dumping ground for all your professional content: you can recycle posts and ideas from newsletters and presentations here.

Make sure you always include a byline with your contact details so people can find you easily when they want more information or want to work with you directly.

And never, ever publish anything unless it’s super-engaging (and grammatically correct). Your reputation depends on it!

Social media

The social web has changed everything. It’s now possible to reach out to current and potential customers, acquire new leads, create brand awareness, drive traffic to your website, increase engagement with existing customers and inspire people to buy—all through social media.

If you aren’t currently using social channels as part of your marketing strategy, it’s time to get on board!

Social platforms such as Facebook, Twitter, Instagram and LinkedIn all have unique strengths that can help you build a community around your products or services.

The trick is learning how to use them effectively.

Paid search (PPC)

PPC, or pay-per-click advertising, is one of today’s most valuable marketing tools for small businesses. This includes paid social media ads on platforms like Facebook and Instagram.

PPC campaigns are relatively inexpensive to implement—and they can be highly effective at capturing new business.

When you’re ready to get started with paid search, there are some factors you should keep in mind: budget allocation, targeting strategies and bid management.

If you don’t have a handle on these elements, it can cost your business more than just wasted money; it could lead to less than ideal results down the road.

Display advertising

Advertising doesn’t always have to be a huge upfront cost. There are several platforms that provide display advertising, such as YouTube and Facebook.

These platforms allow you to target very specific groups of people—and you only pay when someone clicks on your ad! So, if you can come up with an effective campaign idea for your business or brand, give these channels a try. They could make all the difference.

If they do work, you will find it easier to expand your budget since you already know what works and what doesn’t.