Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?
We share the social media design mistakes you should avoid in this infographic.
Here’s a quick summary:
- Your images are blurry
- Your fonts are hard to read
- You are choosing the wrong colours
- You are limiting your viewing options
- You are using stock photos
- You are using every inch of space
- You are not using grids
Check out the infographic for more detail.
Designing social media graphics can be tricky. These tiny little images are so easy to overlook, but they have the power to make or break your marketing strategy.
Whether you’re promoting your business, running ads, or updating your personal brand, there are some common design mistakes that will hurt your efforts more than help them.
The good news? They’re easy to avoid with these 7 social media design mistakes all marketers need to avoid.
Your images are blurry
Whether it’s because you haven’t focused your camera, haven’t posted a high-resolution image, or you’re simply cropping out unwanted background clutter, social media profiles with blurry images look unprofessional.
If you take an image on your smartphone and find that it looks blurry upon uploading to social media sites like Facebook and Twitter, go back and retake that photo using a digital camera instead.
Not only will it provide better quality, but also avoid users wondering if you were drunk when taking photos of your business hours. Also make sure to post clear images of products if showcasing them in posts/ads/images are apart of business plan.
Your fonts are hard to read
This might sound obvious, but your audience will quickly scroll past your post if they can’t read what you have to say. Stay away from fonts that are difficult for people with vision problems to decipher, and make sure your text is big enough.
Remember, one of the main reasons people look at social media is to get information quickly, so don’t waste their time! If a font makes it difficult to make out even a single word, use another font.
Choose simpler fonts such as Arial, Calibri or Georgia rather than those with special effects such as Helvetica Black Oblique.
You are choosing the wrong colours
This goes hand in hand with choosing a logo and colour scheme for your business, and it’s extremely important. The colours you choose will be key factors in directing your audience’s attention towards your social media graphics, so be sure you get them right!
Choose bright and vivid colours that contrast each other well. An easy way to do that is by choosing one main coloured graphic element, such as a logo or icon, and surrounding it with complimentary background colours.
Your goal is to have both elements stand out from one another when they are on top of each other.
You are limiting your viewing options
You want your marketing message to reach as many viewers as possible, so you should be careful not to limit your audience by only optimising your graphics for certain platforms or devices.
What works on Facebook and Twitter might not work on Pinterest, for example. And what works on a desktop might not work on mobile. Make sure you take into consideration where your social media graphics will be viewed.
If it’s unclear which of these channels matter most to your business objectives (you probably don’t need all of them), start with one and build from there. Test, measure and iterate based on results—that’s how businesses grow!
You are using stock photos
Whether you are just starting out or have been at it for years, using generic stock photos is one of those social media design mistakes that no marketer should ever make.
While there are many reasons why using stock photos in your social media marketing is a bad idea, it all comes down to personal branding. Your social media pages are where people can learn about you and decide whether they want to do business with you.
Don’t use the same images all your competitors have been using for years, make sure you choose images that look unique (or as unique as a stock image can be).
You are using every inch of space
Whether you are running Facebook ads, Google ads or your own website, when you use an image in social media, make sure it is easy for people to scan and read. Use headers, bullets or bold text so that users can quickly scan through their content.
Don’t assume they will take time out of their day to read every word you write in a caption. The more complicated your content is, the less likely it will be read. In addition, if there isn’t any space around your visual image it looks crowded and disorganised.
Make sure there is a border all around images being used on social media sites. This way viewers have room to see what you have posted without having to strain their eyes looking for where one item ends and another begins.
Using borders also shows off attractive branding details by making them visible from a distance.
You are not using grids
Your followers expect the text you use to flow in a certain way. Grids help you create a more consistent and professional look on your social media.
Using them is a great way to make sure that everything lines up correctly, so people will see your social media feed as a trusted source of information.
It’s tempting to break these rules (especially if you are making something visually interesting) but it’s important to always err on the side of cleanliness; if it looks nice, your reach will increase.