Are you looking for ways to improve your online marketing strategy? Want a list of tools that can help you at every stage of your marketing campaigns?

We share 19 marketing tools you should try in this infographic.

Here’s who makes the list:

  • HubSpot’s Blog Topic Generator
  • Google Trends
  • Pinterest Trends
  • BuzzSumo
  • Tailwind
  • Buzzstream
  • CoSchedule
  • Wave Video
  • PiktoChart
  • Awesome Screenshot and Screen Recorder
  • Pocket
  • Feedly
  • Twitter Trending Topics
  • Ahrefs Webmaster Tools
  • KeySearch
  • Yoast SEO Plugin
  • Google Analytics
  • MailChimp
  • ConvertKit

Check out the infographic for more detail.

19 Must-Have Marketing Tools to Give Your Business Wings [Infographic]

 

Marketing is the lifeblood of any business. Whether you’re a small startup or a well-established corporation, effective marketing can make or break your success. In today’s digital age, the marketing landscape has evolved significantly, and staying competitive requires the right tools and strategies.

In this blog post, we will explore 19 must-have marketing tools that can give your business the wings it needs to soar in the highly competitive world of marketing. These tools cover a wide range of marketing functions, from social media management to SEO optimization, email marketing, analytics, and more. By leveraging these tools, you can streamline your marketing efforts, reach a wider audience, and ultimately, drive more sales and revenue for your business.

  1. Google Analytics

Google Analytics is a powerful web analytics tool that provides valuable insights into your website’s performance. It tracks user behavior, traffic sources, conversion rates, and more. By understanding how visitors interact with your site, you can make data-driven decisions to optimize your marketing strategy and improve user experience.

  1. HubSpot

HubSpot is an all-in-one inbound marketing platform that offers tools for email marketing, social media management, CRM, and more. It helps you attract, engage, and delight customers throughout their buying journey. HubSpot’s automation features save time and improve efficiency.

  1. Hootsuite

Managing multiple social media accounts can be overwhelming. Hootsuite simplifies social media management by allowing you to schedule posts, monitor mentions, and analyze performance across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.

  1. Mailchimp

Email marketing remains a highly effective way to connect with your audience. Mailchimp is an easy-to-use email marketing platform that offers templates, automation, and analytics. It helps you create engaging email campaigns and track their success.

  1. SEMrush

To improve your website’s visibility in search engines, you need solid SEO tools. SEMrush is a comprehensive SEO platform that provides keyword research, site audit, backlink analysis, and competitive intelligence. It’s a must-have for businesses looking to rank higher in search results.

  1. Canva

Visual content is crucial in today’s marketing landscape. Canva is a user-friendly graphic design tool that allows you to create stunning visuals, including social media graphics, infographics, presentations, and more, even if you have no design experience.

  1. Buffer

Buffer is another social media management tool that simplifies the process of scheduling and publishing posts across multiple platforms. It also provides analytics to track engagement and performance metrics.

  1. Sprout Social

Sprout Social is a social media management and analytics platform that offers in-depth reporting, publishing, and engagement features. It’s ideal for businesses looking to monitor their social media presence and engagement.

  1. Ahrefs

Ahrefs is a powerful SEO toolset that helps you analyze your competitors, track your website’s ranking, and discover new keyword opportunities. It’s an essential tool for optimizing your website’s SEO strategy.

  1. Google Ads

Google Ads, formerly known as Google AdWords, is a popular advertising platform that allows you to create targeted ads that appear in Google search results. It’s a valuable tool for businesses looking to drive traffic and conversions.

  1. Facebook Ads Manager

Facebook Ads Manager is a comprehensive tool for creating and managing Facebook and Instagram ad campaigns. With detailed targeting options and ad performance tracking, it’s a key tool for businesses looking to reach their target audience on social media.

  1. Moz

Moz is another top-notch SEO tool that provides site audits, keyword research, and backlink analysis. It also offers valuable insights into your website’s domain authority and helps you track your SEO progress over time.

  1. BuzzSumo

Content marketing is essential for building brand authority and driving organic traffic. BuzzSumo helps you discover trending content in your industry, find key influencers, and track your content’s performance on social media.

  1. OptinMonster

Growing your email list is a crucial part of marketing. OptinMonster is a lead generation tool that creates eye-catching opt-in forms, pop-ups, and other lead capture mechanisms to convert website visitors into subscribers.

  1. Trello

Effective project management is essential for marketing campaigns. Trello is a user-friendly project management tool that allows you to create boards, lists, and cards to organize and track tasks and deadlines.

  1. Google Keyword Planner

Google Keyword Planner is a free tool that helps you find relevant keywords for your content and advertising campaigns. It provides search volume data and keyword ideas to improve your SEO and PPC efforts.

  1. Hotjar

Understanding how users interact with your website is vital. Hotjar offers heatmaps, session recordings, and surveys to help you visualize user behavior and gather feedback to optimize your website’s performance.

  1. Sprinklr

Sprinklr is an enterprise-level social media management platform that offers a unified view of your brand’s social media presence. It’s designed for larger organizations that need to manage multiple social media accounts and teams.

  1. Wistia

Video marketing is on the rise, and Wistia is a video hosting platform that provides detailed analytics, customizable video players, and tools to integrate videos seamlessly into your website and marketing campaigns.

Conclusion

In today’s fast-paced digital landscape, having the right marketing tools at your disposal is essential for success. These 19 must-have marketing tools cover a wide range of functions, from analytics and SEO to social media management and content creation. By leveraging these tools, you can streamline your marketing efforts, reach a wider audience, and ultimately, drive more sales and revenue for your business. So, take the time to explore these tools, find the ones that best fit your needs, and watch your business take flight in the competitive world of marketing.

Mark Walker-Ford

Director, Red Website Design