Are you looking for ways to improve your online marketing strategy? Want to know why visual content should play a more important role in your campaigns?
We share six reasons to use more visual content in your online marketing strategy in this infographic.
Here’s a quick summary:
- Images increase engagement
- Images can help increase readership
- Images show up in Google search
- Images auto-populate when web pages are shared
- Images help increase sales
- Images increase reach
Check out the infographic for more detail.
The online marketing field has become increasingly visual in recent years. Today, visual content—including photos, graphics, videos, infographics, and other visuals—form an integral part of your digital marketing strategy.
There are many reasons why you should use more visual content in your online marketing efforts. Here are six to get you started on the path to incorporating more visuals into your online marketing strategy.
Images increase engagement
A recent study by Social Bakers found that posts with images were 64% more likely to be shared than those without. It makes sense – seeing a product, concept or idea is much more powerful than just reading about it.
Images also provide context and give people an idea of what your company is about. Having visuals on your website makes it much easier for potential customers to understand who you are and what you do from a single glance.
Don’t underestimate the power of pictures! They really can tell a thousand words (or sell thousands of products).
Images can help increase readership
Images are more engaging than words alone. In fact, one study showed that internet users will only read about 20% of a webpage if there is no image present, but that number increases with each additional image included on a page.
According to a Google survey, 40% of users will not return to a website that has no visual appeal, so adding visuals will increase your chances of re-engagement with your customers.
Start thinking of ways you can improve your site’s visuals by adding product pictures, graphics, charts and graphs as well as videos and photos from events or related news.
Images show up in Google search
People often assume that since Google is a keyword searching company, text is all-important. However, data shows that images are essential for showing up in search.
According to HubSpot’s recent study of 3 million landing pages, almost 50% of all traffic came from Google Image Search. If you want your site and content to rank higher, make sure you have image-based content on your site.
Images auto-populate when web pages are shared
When people share articles or pages on social media, images from that page auto-populate in their posts.
Be sure your brand is prepared with branded visual content like infographics, photo galleries and video to ensure that when someone shares your page, you can be sure they’re doing so with impactful visual assets.
This will not only drive up click-through rates (CTR) but can also help increase engagement time on your page—which could further boost CTR.
Images help increase sales
Research suggests that adding images can increase conversion rates by up to 80 percent. This makes sense—most people are more likely to click on something that appeals to their visual side.
Using images is a great way to stand out from your competitors, so you’ll want to use them whenever possible. The key here is not just using images but making sure they contribute to your message.
Be deliberate with your visuals and consider what each one says about your brand and how it relates to what you do/your target market(s).
Images increase reach
Images have been shown to improve user experience and increase interaction on social media platforms. People are more likely to retweet, share or comment on a post if it includes an image.
There’s no need to ask your followers to take time out of their day to read through lengthy posts – they can see images as soon as they land on your page.
This gives them time to react and increases your exposure within their network. Additionally, visuals encourage people who may not want to read blocks of text (such as mobile users) to check out your brand online.