Are you looking for ways to generate more traffic to your blog? Want to write optimised blog content in a shorter time?
SEMrush share their tips for success in this infographic.
Here’s a quick summary:
- Do keyword research in bulk up front
- Lay out a content calendar
- Create content outlines
- Write your first draft
- Wait before proofreading
- Have an SEO checklist to optimise
Check out the infographic for more detail.
Creating an online presence can be time-consuming at the best of times, but it’s particularly so when you factor in all the blogging required.
Whilst many people struggle to write enough content to satisfy their requirements, writing optimised content takes even more effort and dedication.
That’s why it can be so helpful to have tricks up your sleeve to help you write content more quickly whilst ensuring that it’s just as engaging and well-written as any other piece of content on your site.
Here are 6 tips that should help you become a blogging pro in no time at all!
Start with a thorough keyword research
We all know that keywords are what drive rankings, traffic and conversions. And when you’re trying to write an optimised post, keyword research is even more important—if you can rank highly, your content has a much better chance of being seen by your target audience.
One of the best ways to find relevant keywords is to use Google’s Keyword Planner Tool.
Simply type in some broad phrases related to your topic or industry, choose ‘keyword ideas’ from the left-hand menu then view suggestions based on daily search volume.
With these new terms in mind, you should be able to frame ideas around trending topics which will attract fresh audiences.
Create a content calendar
If you want to publish regularly, you need a plan. And without a plan, it’s easy to lose sight of what you’re aiming for and get distracted along the way.
To stay on track and write posts regularly, we recommend creating a content calendar: compile your posts into one handy list so you can see what topics will be published when and how often.
It might take some time upfront but it’ll save you time (and confusion) further down the line.
Create a content outline
Make a bullet list of all of your ideas and topics you want to cover. Take out anything that’s not directly related to your main message and try and keep it as succinct as possible.
Next, create an index with page numbers corresponding to each topic on your outline. This will make it easier for you to write from start to finish without missing any key points.
If you feel like you need more information on a certain subject – just jot down notes and we can always fill them in later!
That said – don’t waste time making sure everything is perfect before writing – just get into writing!
Write your first draft
There’s only one way to write a perfect piece, and that’s to write an imperfect piece—and then rewrite it. The first draft is not supposed to be perfect; rather, it should be your raw take on your topic.
It can include typos and bad grammar (though I recommend avoiding these at all costs). Don’t worry about choosing which words are best; just focus on getting all of your ideas down on paper (or screen) as quickly as possible.
You can always go back later and improve!
Wait before proofreading
Once you have your rough copy, take a break from writing for a few hours or even days.
When you return to read over it again, look to see if anything needs to be tweaked—the flow may not be quite right or there might be repeated ideas that should be deleted.
As well as bringing fresh eyes to it, taking some time away can also help you spot mistakes and inconsistencies. (They’re easier to notice when you aren’t staring at them through squinted eyes.)
While proofreading, resist editing; focus on what’s there rather than what’s missing. It’s much harder to cut something out than add new text, so correct as you go rather than leaving it until later (when new information comes along).
Have an SEO checklist to optimise
If you want to get your website or content viewed by many more people then it’s important that you optimise your writing to ensure that it’s perfect for search engines.
Ensure that all of your content has optimised headlines, keywords and meta descriptions which will boost your website’s performance on Google. The best way to do so is with an SEO checklist.
This template will help you create a list of essential items like keywords and headers along with elements like keyword density. This ensures that you cover everything when optimising any piece of content.