Are you looking for ways to get more Instagram followers? Want to know the basic techniques the professionals use to grow their Instagram following?

Giraffe Social Media share their tips for success in this infographic.

Here’s a quick summary:

  • Start with the bio
  • Stick to a theme
  • Post Stories
  • Be consistent
  • Use Reels
  • Engaging captions
  • Correct hashtags
  • Engage with creators

Check out the infographic for more detail.

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Instagram Marketing Tips: 8 Killer Ways to Grow Your Following [Infographic]

If you’re looking to grow your Instagram following, you’ve come to the right place!

In this article, we will cover 8 ways to grow your Instagram following and how to use these methods effectively and efficiently. (And no, spamming doesn’t make the list.)

Let’s get into it!

Start with the bio

This is your very first impression with a new follower, so it’s vital that you make a good one. The bio should include all of your contact info, as well as a short bio about your brand or business.

Add a link to your website or any social media pages you might have and tell followers what makes you unique.

Keep in mind that if someone wants to follow you, they need to click on your profile picture – having a clear idea of who you are helps them decide whether they want to stick around or not.

If people feel like they don’t know anything about you, chances are they won’t be following long.

Stick to a theme

One thing that sets the most popular Instagram accounts aside is the way their grid looks as a whole. Planning your posts to create a visually appealing grid of photos is a popular tactic, so sticking to a theme with your posts is important.

Choose a colour scheme for your feed and stick to it! Also consider what types of images will be prominent in your feed—make sure you’re posting pics that fit in well with those overall aesthetics.

Post Stories

You’ve probably noticed that people on Instagram don’t just post one photo at a time. More and more users are turning to Instagram Stories, which allows them to post up to 15 photos and videos for 24 hours.

These stories disappear after 24 hours so you can try different looks or ideas without fretting about keeping each one forever.

You can use Instagram Stories as a place to preview your posts, announce sales or just try something fun with less pressure than if it was permanent.

Be consistent

Consistency is key when it comes to attracting followers on Instagram. Being active on a daily basis will help you build momentum, which leads to more interactions and higher engagement.

Even if you aren’t promoting your business every day, try posting at least 2-3 times per week with high-quality content.

Interacting with your followers can also help boost your growth—responding to their comments and questions in an authentic way will make them feel valued, which could lead them following you back.

Use Reels

Reels are a great way to build a following on Instagram. When you post a video, it’s shown in full-screen mode—as opposed to a photo, which can be viewed in a smaller pop-up screen.

The longer your video is, the more likely it is for someone scrolling through their feed or searching via hashtags will watch it. In fact, videos that last longer than 60 seconds perform 60% better when it comes to engagement.

Be sure to tell a story and use specific hashtags if you want people to find your reel. Also, make sure to include easy links so viewers can connect with you after they’ve finished watching.

Engaging captions

When you post a photo, include text in your caption. It’s not essential, but it’s generally recommended. Use captions and stories as opportunities to provide additional information and connect with followers.

Keep them short and easy-to-read for maximum visibility and engagement. Longer copy has its place too – just don’t feel compelled to write a novel!

Take advantage of tools that allow you to find out how long your Instagram captions are on average so that you can be sure they fit within those parameters.

Correct hashtags

A hashtag is a word or phrase preceded by a hash symbol (#). By using hashtags, you’re able to help people find your photos via search.

Hashtags are how people find accounts they love—for example, if you run a food Instagram account and frequently post pictures of your creations, hashtags like #foodporn or #baking would be appropriate.

Start by using 5-10 hashtags per post; once you start getting more followers (and doing some research on what common hashtags people in your niche use), you can adjust accordingly.

Engage with creators

Engaging with other Instagram users can be an effective strategy for building your following.

There are various ways you can do so, including liking other people’s posts, commenting on their photos and videos, or commenting on their Instagram Story (which stays up for 24 hours).

The key is not to sound like a bot—if you engage too frequently (say, more than once per day), you run the risk of being seen as inauthentic. Rather, find genuine reasons to comment and interact with other accounts; maybe they’re posting about topics that interest you.

Just don’t be afraid to put yourself out there! As cheesy as it sounds, social media thrives on human connection. It really works!