Are you in the process of creating a new website for your business? Perhaps you already have a website and it isn’t performing as you hoped?

Feldman Creative share 11 website conversion killers you must avoid in this infographic.

Here’s a quick summary:

  • Conversion aversion
  • Page pollution
  • Keyword disconnect
  • Buzzword babble
  • Incredibility
  • No help
  • A one-way web
  • Anti-social
  • Hard sell
  • Unsearchable
  • No direction

Check out the infographic for more detail.

11 Web Design & Conversion Mistakes to Avoid at All Costs [Infographic]

If you want your website to convert, then your user experience needs to be perfect.

It’s the only way that you’ll get customers to stick around and buy products or services from you, rather than getting frustrated and leaving right away.

With this in mind, here are 11 web design & conversion mistakes that you need to avoid at all costs in order to ensure that your site will convert like crazy.

Conversion aversion

When a visitor arrives on your website, they’re likely hoping for a specific outcome. They may want to sign up for a service, download an eBook or contact you.

The thing is, users can easily become conversion averse if your website isn’t optimised for their needs. Make sure you tell visitors what you want them to do using a clear call to action.

If people can’t find it, they won’t convert! For example, if you want users to sign-up for your email newsletter there should be a prominent ‘sign-up now’ button above the fold.

Page pollution

If your web page is more than one screen long, then there’s a good chance you have some pollution on your page. Get rid of these distractions by removing headers, footers, sidebars and anything else that doesn’t directly contribute to content consumption.

This will not only streamline your site but also allow users to focus their attention on what matters most.

Keyword disconnect

When your site’s content doesn’t match up with its title or headings, visitors will feel like they’ve been duped and immediately lose trust in your ability to deliver.

If people leave without exploring your site further, you can kiss your conversion rates goodbye.

It’s important that every page on your website has a distinct and relevant title tag that accurately describes what users can expect when they click through.

Buzzword babble

Words like synergy, paradigm shift and outside-the-box thinking get tossed around a lot in corporate contexts. The issue with corporate lingo is that it adds unnecessary complexity and gibberish to your content.

In order to write for a business audience, it’s best to avoid phrases that haven’t been thoroughly tested by your target audience.

Lack of credibility

The design of your website has a huge impact on how credible you look as a business.

Studies have shown that consumers prefer websites that feature clean and modern designs, and will be turned off by ones with too much clutter or dated graphics.

Social proof is also a good way to establish credibility. When potential customers see an about us page that details who works for your company, what awards you’ve won, where you do business, etc., they are more likely to buy from you because they can feel confident that they are dealing with a legitimate organisation.

Not helping website visitors

Website visitors come for one of two reasons: They either want to make a purchase or they want information about something.

Either way, your website needs to help them accomplish their goal. If it doesn’t, you can expect them to bounce off your site quickly and never return.

No matter what kind of business you run, provide helpful content on every page; if it isn’t immediately clear how visitors can take action on your website (i.e., buy something), fix that problem before launching.

A one-way website

Give your visitors the opportunity to comment or ask questions. Customers will feel more comfortable buying from you once they see there is an avenue for them to interact with others about their purchases.

The more personal and interactive you can make your site, the better it will work for converting leads into sales.

Implementing a live chat feature on your website’s home page will give customers who need help a quick way to communicate with you.


Make sure you include links to your social media accounts on your website. If readers can’t access your channels via a couple of clicks, they might move onto a competitor that allows them to connect with them more quickly.

By adding these social links, you’re giving customers an easy way to find out more about you and keep up with any new content or updates.

Hard sell

Sure, going all in is a time-honoured sales technique for a reason: It works. But it works best when you’re talking to someone who’s already been introduced and has some context as to what you’re selling.

In other words, don’t go from zero to sixty with every single person who lands on your landing page—that can come off as pushy and invasive.


If you have a lot of pages on your site make sure to include a site search feature. Make it simple and straightforward for users to find what they are looking for or they might just leave and never come back.

This is particularly important if you have a shopping cart with thousands of items listed, because an unsearchable page will hurt conversion rates significantly.

We recommend that every website has a search function, even if it’s just through Google or something similar—it helps improve usability and makes it easier for visitors to find what they’re looking for.

No direction

Give users direction and include a clear call to action on every web page. Do not make your visitors figure out what you want them to do or risk losing them in a sea of options.

When you design each page, remember that your primary goal is always driving visitors towards conversion – whether it’s signing up for email, signing up for an account, making a purchase or downloading an e-book.

Always think about how you can eliminate any hurdles from their path towards conversion, keeping things simple by removing distractions from every part of your site.