Are you looking for ways to grow your small business? Want to learn how to create a professional website?
We share 15 web design tips in this infographic.
We break things down as follows:
- Keep your homepage minimalistic and free of clutter
- Design with visual hierarchy in mind
- Create easy to read website content
- Ensure your site is easy to navigate
Check out the infographic for more.
Your website isn’t just an online brochure — it’s the face of your business on the internet.
It’s the first thing potential customers see when they search your business, and its design and functionality can be the difference between them getting in touch with you or deciding to take their business elsewhere.
These tips will help you create a professional website that helps your business grow, whether it’s attracting new clients, selling more products or helping existing customers find what they need in an intuitive way.
Keep your homepage minimalistic and free of clutter
The homepage is typically one of your most-viewed pages; make sure to keep it simple and easy to navigate, and include only essential information (e.g., services/products offered, social media links, calls to action).
The more content you add to your home page (such as About Us or Our History sections), the less attention visitors will pay when they do visit. You want them looking at your products—not getting distracted by interesting but irrelevant details.
If your site visitor can easily find what they need in three seconds or less, then you’re doing well. If not, then review what you have on your site to remove anything that doesn’t immediately impact their journey toward conversion (e.g., sign up for our newsletter, schedule an appointment, etc.).
More than any other page on your site, you don’t want it to lose visitors due to overload! If there are any steps between how your potential customer found your website and reaching your desired goal (signing up for service, scheduling appointment, downloading free e-book), remove them!
Distraction kills conversions. It seems obvious, but if people don’t take action because they got lost somewhere along their path to conversion – something needs improvement about that section of your site.
Design with visual hierarchy in mind
Visual hierarchy is all about breaking up your content in a way that makes it easily digestible for visitors.
The most basic visual hierarchy involves large, medium and small images and graphics. For instance, if you wanted to emphasize a call-to-action button at the top of your website, you could add a larger graphic or image around that area to draw attention to it.
If you want to guide users through your site via specific information, such as this is what we do and here’s what we offer, use those elements as anchors on each page.
Remember: everything on your website should have a purpose—the goal being that it helps with visual hierarchy rather than distracts from it.
You can also use colour theory to create an overall look that matches your brand by using hues that are relevant but complementary. Consider iconography that uses clear metaphors for quick reference, too.
It’s easy to spend hours tweaking every aspect of your website design but if you don’t make sure it conveys a professional message clearly and quickly, who cares how pretty it looks?
Create easy to read website content
No one likes to read long, boring website content. If you want to convert your visitors into customers, keep your copy short and sweet. Break up text with images and bullet points so that readers aren’t overwhelmed by walls of text.
Stick to fonts that are easy on your eyes. They should be big enough to read without being too small.
And most importantly, make sure your site content is relevant to what it says it is about. This helps you stay true to your mission as an entrepreneur as well as build trust with new customers.
Creating really useful info can also help people find your site when they search for related terms in search engines like Google. Put keywords about your product or service in strategic places throughout your website copy along with internal links to product pages or services offered pages.
Include keywords that potential customers would likely use when searching for solutions or recommendations for products you offer. Do keyword research to find out which words and phrases will work best for you.
Evaluate competitor sites to see how they’re implementing keywords in their sites, then try mimicking these tactics while adding your own unique spin on things.
Once you figure out what works, focus on making sure all of your important information has SEO-friendly keywords embedded throughout all website copy.
Ensure your site is easy to navigate
Although you may have created an amazing website that does everything, it will be of no use if your website is hard to navigate. Keep it simple so that users can find what they are looking for quickly.
Make sure navigation is consistent across all pages on your site and uses labels like Home or About Us rather than simply an icon or picture.
If you provide different ways to browse through content on each page, don’t just repeat them on every page; use breadcrumbs at least once per page so visitors can always find their way back to where they started browsing.
And make sure hyperlinks (words underlined in blue) point to pages that actually exist. You want viewers to enjoy using your website as much as possible—and look good doing it!
Use clear call-to-action language: In order to drive user action, you must set up effective calls-to-action throughout your website.
Call-to-action language should be written plainly and include words such as submit or book, download, view details, etc., indicating a button that takes users directly to a form field that asks for action without requiring further navigation around other elements on a page.