Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional?
We share six benefits of good web design to your business in this infographic.
Here’s a quick summary:
- It sets the first impression
- It aids your search engine optimisation (SEO) strategy
- It sets the impression for customer service
- It builds trust with your audience
- Your competitors are doing it
- It creates consistency
Check out the infographic for more detail.
Good website design can be the difference between success and failure for many different businesses, but many people underestimate the value of good web design.
Web design can impact your business in countless ways, so let’s take a look at the top six benefits of having good website design today!
A website sets the first impression
First impressions count: Just like when meeting someone for the first time, people are forming opinions about your company based on their first experience with it online—even if they don’t realise it.
When designing a new site or updating an existing one, ask yourself if each page makes an impact or detracts from your brand image.
Your site is your business card on an online platform. It helps you portray your business in a professional light, and gives potential customers an idea of what to expect when doing business with you.
The design should showcase your services as effectively as possible and provide users with useful information such as location, payment options, hours of operation and contact information.
Visual elements such as photos and colors can make all the difference between a boring site that no one wants to visit and one that entices visitors.
A website aids your search engine optimisation (SEO) strategy
The purpose of SEO is to get search engines to see your site in a positive light. Google, Bing and Yahoo want to show their users good content when they perform relevant searches, so they take cues from your site in order to determine how valuable it is.
In other words, a well-designed website not only looks nice—it tells search engines that you’re an authority in your niche. This will help your company rank higher for certain terms or keywords people use to find services like yours.
Of course, there are many other factors at play with SEO, but if you care about ranking high on search engines (who doesn’t?), then building a great site should be part of your strategy.
Also, don’t forget that you can leverage off-site SEO too by using social media to share interesting content related to your industry. This helps tell search engines what kind of business you run, which further reinforces your overall page rankings.
A website sets the impression for customer service
Customers will judge your business based on how you present yourself online. A clean, organised website gives your customers an accurate representation of what it would be like to interact with your company in person.
A good design makes it easier for people to consume your content: There are lots of reasons why aesthetics matter when creating a website. If someone can navigate through your page easily, quickly grasp your brand’s personality and provide useful information to visitors all while making them look great doing it, then that’s something worth pursuing.
With a nice design, you’ll communicate to your visitors that you know what customer service is about—and they’ll more likely want to do business with you.
When customers aren’t happy with their experiences, 60% won’t recommend your brand to friends or family; but if they are impressed, they are twice as likely to recommend you.
A website builds trust with your audience
A professional web design makes potential customers more comfortable: If your homepage looks dull or confusing, visitors will likely think twice before entering personal information online or visiting again later.
You want your website to be easy to navigate and aesthetically pleasing so that it conveys trustworthiness. Be sure to use high-quality content throughout your website as well—this can include pictures, videos, testimonials from satisfied clients and more.
These things all contribute to a positive user experience and make people feel like they’re in good hands with you (and therefore more likely to trust you).
In turn, users who have confidence in your brand are also more likely to share what you publish online with their friends and followers.
Your competitors have a website
If you don’t have a website, your competitors will be able to outrank you in search engine results pages. If a potential customer can’t find your business, they won’t be able to learn about you and/or buy from you.
By not having a website, potential customers may also conclude that you are behind on current technology or too small of a business to warrant one.
Make sure to put yourself out there by setting up an online presence with a modern, cleanly designed website. You’ll want to make it easy for people searching for products or services similar to yours to find you online.
You never know who might stumble upon your website, so do what you can to stand out! People all over world are getting on board with ecommerce sites like Amazon and eBay.
By creating a site, you open yourself up to new global markets.
A website creates consistency
Consistency creates trust and instills a certain level of credibility. It’s important to create an identifiable design for your brand, no matter what it entails.
A website can establish consistency in several ways: you can use unique fonts, photography, color schemes or even logos as well as make sure that each page has consistent navigational elements such as menu bars or social media links (ideally) at the bottom of each page to help users quickly access these features no matter where they are on your site.
This also goes back to branding as well; making sure every page looks like it belongs to your business helps eliminate doubt from consumers’ minds and keeps them engaged with your content.
Having a professional designer will ensure that all of these factors work together seamlessly. This, in turn, will set up any business for success online and increase its potential reach—whether through increased conversion rates or increased traffic numbers.