Are you looking for ways to modernise your business website? Want to know the latest web design trends to consider when updating your site?
We share 10 web design trends for 2022 in this infographic.
Here’s a quick summary:
- Dynamic Content
- Voice Search Optimisation
- White Space
- Dark Mode
- Design for the Thumb
- Dynamic Scrolling
- Interactive Content
- Faster Page Load Time
- Local SEO
Check out the infographic for more detail.
Web design trend 1 – Dynamic Content
A website with dynamic content has high engagement and conversion rates, which means this will continue to be a hot trend for the foreseeable future.
A dynamic webpage may display different information to users based on their current location, their past browsing behaviour, or a recent purchase they made. Websites that are not dynamically designed can sometimes look outdated and unprofessional as well as take more time to load since no changes are happening between pages.
It has been predicted that by 2022 over 45% of sites will use some form of rich media embedded within them. Hence, businesses should use websites with dynamic content. They are better than old websites.
The dynamic site design has the following benefits: user engagement, increased conversion rates, improved SEO rankings, and it can increase your brand, which in turn will attract more website visitors to your page.
Some examples of dynamic content include videos, animations, various media formats like images and slideshows. An excellent example of this would be the growing popularity of animated explainer videos which are often used to create an engaging experience for website visitors, to grab their attention, and convince them to take action.
Other examples include using image sliders on homepages or product pages so users can see different features about the products you offer while scrolling down your page.
Many businesses have already started using dynamic content on their websites, so if you haven’t implemented this trend already, start talking with your web design team about creating a more interactive and engaging experience for your website visitors.
Web design trend 2 – Voice Search Optimisation
As more and more people live their lives on the go, the ability to search for information via voice commands will be crucial. Brands that develop a clear and concise voice search strategy will be advantageous to those who do not.
Voice Search Optimisation has become a trend that will continue to grow in the next decade. Consumer behaviour is changing, and it will become more common for people to obtain the things they need through artificial intelligence like Siri, Cortana, and Alexa.
This means that when designers are building websites for their company or business, they need to be adapting their designs to suit voice search optimisation.
For example, they need to include long-tail keywords in their content based on how people speak rather than how they type.
In 2022, we will see a boosted number of websites that integrate Voice Search Optimisation into their daily operations. This year we will definitely start seeing a movement towards more companies starting to adopt this trend, and it is likely to continue growing throughout the next decade.
Web design trend 3 – Accessibility
Accessibility in web design has been a growing concern for years now because there will always be people who have varying degrees of ability when it comes to using websites and accessing the information on them.
For example, someone with low vision may need a larger font size than someone with perfect vision, while another person might need voice control features built into their website so they don’t rely on typing or clicking links all day long.
It shows that designers make their websites as accessible as possible to a wide range of people. They create features on their websites that aren’t to exclude people who might have specific abilities.
In 2022, we are going to see steady growth in the number of websites implementing new ways for consumers with disabilities to access information easily on websites without being discriminated against or left behind due to these differences.
Web design trend 4 – White Space
Although text-heavy sites are likely to decline over the next few years, there will always be room for beautiful typography that does not impede readability or usability.
To put it simply, White Space is used to guide users towards valuable content on the page. This helps people focus on only that which is essential to them and away from any distractions.
White Space can either create or destroy a brand, so designers need to find the right balance of white space in their work. Too much white space can make your web design look unappealing; too little can distract viewers from seeing valuable content.
Finding this happy medium will lead to increased user experience in future web design trends.
So now, web designers are focusing more on simplicity with negative Space as their inspiration for future designs.
In 2022, we will see an increase in the number of websites with high-quality White Space. This year, we will definitely start seeing more companies implementing this design trend into their web designs because of its simplicity and cleanliness.
Web design trend 5 – Dark Mode
Dark Mode has been gaining traction in the design world for a few years now, and it’s one of the most exciting trends on this list. Designers are really embracing its possibilities and what they can do to make their website stand out.
Let’s discuss from the light side to the dark. More designers than ever before are falling in love with dark colour schemes for their websites. A dark mode design can offer a vibrant, refreshing alternative to more traditional colour templates.
It can also minimise eye strain for your users and highlight the content and imagery you want to emphasise on your page.
Web design trend 6 – Design for the Thumb
In a world where more and more people are accessing the Internet via smartphones, it’s not surprising designers will continue to focus on making their websites mobile-friendly.
With more people than ever before hopping online to find the information they need, this is no longer simply a nice-to-have design feature.
In 2022, we predict that responsive layouts will be commonplace across all website types – from small businesses to large enterprises. We’ll likely see a transition from skeuomorphism (using graphical elements such as leather textures) toward flat interfaces with simplified graphics and icons.
Furthermore, We will see a boosted number of websites that are designed with mobile users in mind. These sites will be faster and more efficient across all devices, making it easier for visitors to navigate them regardless of their screen size – smartphone.
Web design trend 7 – Dynamic Scrolling
Technological advancements in internet speed and processing power have made it possible for pages to feel much more interactive.
They can do things like scrolling through images or animations without clicking on them. Dynamic Scrolling is one of the latest web design trends due to its interactive nature.
Dynamic Scrolling (also known as single-page Scrolling) means that your featured content is all contained within one page (as opposed to sites where users have to click to access another main pillar page).
You can also make use of parallax scrolling when you are using this particular technique. Parallax scrolling involves adding a background image that moves slower than the foreground image, which creates an illusion of depth and dimensionality.
It is a great way to tell a story on your website, especially if you add parallax scrolling into the mix (where the background moves at a slower pace than the foreground). It also minimises the friction that your users may feel as they browse through your site.
Web design trend 8 – Interactive Content
Interactive content is one of the latest trends in web design. Consumers can’t have enough interactive content. Whether it’s a poll, an online calculator, or any number of other tools, users are attracted to websites that feature tasteful, relevant, and valuable interactive content.
Expect to see designers leverage interactive content as part of their site-building approach in 2022 and in the years to come.
The most popular types of websites include sites that help you do the math equation. You can ask questions and get answers. You might know how much money you will have when you retire or how to calculate expenses.
There are also quizzes about things like celebrities’ foods, which superhero they most resemble, and polls for new products before they are launched.
As technology progresses, design moves forward, and our lives become more digital by the day, web design is forever evolving. Even so, some trends rise above all others as clear favourites.
Web design trend 9 – Faster Page Load Time
Faster page load time is one of the essential factors in web design.
Internet users hate having to wait for pages to load, and a couple of decades ago, it may have been perfectly acceptable for a page to take 30 seconds or longer to load.
But, nowadays, most users bounce in less than 5 seconds. One recent study found that 2.4 seconds was the “sweet spot” for page load times.
Because when pages were able to load that quickly, the conversion rate doubled compared to sites that loaded within 4.2 seconds.
Web design trend 10 – Local SEO Space
Local SEO continues to be a significant trend in web design, with many businesses relying on it for success.
As more and more people use the Internet to find information about their location, keywords like “near me” or “close by” will continue to increase in popularity.
46% of Google searches are already driven by location. This number is expected to grow even higher as time goes on, making Local SEO an essential part of any successful website.