Are you looking for ways to improve your social media marketing? Want to follow a checklist to ensure you get the best out of your social strategy?

SEMrush share their tips for success in this infographic.

Here are a few of the daily tasks they suggest:

  • Check and reply to comments and questions
  • Find your brand mentions online and react to them
  • Review and comment on influencers posts
  • Explore industry news and hot topics

Check out the infographic for more detail.

Web design from £99 CTA Banner

Social Media Checklist 2022: Essential Daily, Weekly & Monthly Marketing Tasks [Infographic]

Social media is an integral part of any business marketing strategy, and it’s something that’s not going away anytime soon.

The tools keep changing, but the basics remain the same – you need to stay on top of daily, weekly and monthly tasks to make sure your business doesn’t fall behind.

This checklist will help you understand what needs to be done to maintain a social media presence in 2022. Read on to ensure your business doesn’t miss out on any opportunities!

Check and reply to comments and questions

This may sound daunting and time-consuming if you’re new to social media. But most of us forget to do it! I know I did.

If you read one comment or reply every day (even if you only respond with a thank-you), it will make a huge difference to your community. It shows they are important to you and builds relationships.

The same applies for when people like your posts; go through them regularly and say thanks in comments! There is no better motivator than knowing you have made an impact on someone’s life.

Find your brand mentions online and react to them

Review your brand mentions each day to keep track of what’s being said about you. By responding to these mentions quickly and accurately, you can create loyal fans who are willing to share your content with their followers.

It also helps build trust with potential customers by showing them that you care about what they have to say.

Try using Google Alerts, which will send an email notification when something containing your search terms appears online—this way you don’t have to check every channel manually.

Review and comment on influencers posts

Find influencers that are relevant to your brand or niche and comment on their posts.

You can do that by searching for them on Instagram, Facebook or Twitter; once you find an interesting post make sure to leave a thoughtful comment.

Additionally you can use tools like those in this infographic to help you discover new influencers. It is also advisable to simply reach out to people who don’t know who you are yet, as they will usually be more open and responsive than others.

Explore industry news and hot topics

There’s a lot of information available on social media about what others are doing and it can help you to discover what you need to be doing for your own brand.

Is there something that seems to be working really well for other people? Why does it work so well? How can you take those ideas and improve upon them for your own business? What are things not working for others? What makes their strategies less effective than yours?

You should find out where most of your competitors spend their time online—and then try to beat them at their own game! This takes research but is definitely worth it in the end.

Discover trending hashtags

Hashtags are one of the most important aspects of social media marketing. Choosing hashtags with high levels of engagement will help you reach more people on your page.

Keep track of popular hashtags by checking out accounts like @trendsmap or using them yourself. Also consider checking out accounts that share trending hashtags daily, weekly and monthly to stay up-to-date on what’s popular with your audience.

Research industry-related keywords and threads

Knowing what your audience is looking for will help you optimise content so it resonates with more of them. Searching on Facebook, Instagram and Twitter for keywords associated with your business is a good place to start.

You can also discover relevant groups or forums where you can engage with those already asking questions or talking about related topics.

The best way to connect is by commenting constructively on existing threads rather than starting new ones. This way, you appear thoughtful and confident—two attributes that resonate well online.

Watch what your competitors are posting

When you know what your competitors are doing, you can tweak and tailor your own social media marketing to better suit your business. Be sure to check out what they’re posting on Facebook, Twitter, LinkedIn etc., at least once per week.

If you notice any posts that have been particularly successful capitalise on them immediately. Also make a note of topics or types of posts that seem to be performing poorly – you want to steer clear of these when sharing content.

Your aim is not only to emulate what works but also learn from what doesn’t work in order that your approach becomes more strategic over time.

Track the results of your campaigns

Once you’ve set up your social media marketing campaign and implemented it, don’t just leave it to run itself! Track the results of each post or activity on each platform using free tools like Google Analytics or Hootsuite.

By tracking how successful (or unsuccessful) your content is at getting likes, shares and click-throughs, you can make better decisions about what kind of content to publish in future.

Boost well performing posts with ads

You can use ads to promote already successful posts. Targeting your ad to people who are relevant will help you get more results than if you just promote to everyone.

Test different times of day and days of week for best results. If possible test multiple ad variations such as image versus video versus text with similar copy and see which gives you better click through rate (CTR).

Also be sure to include a call-to-action (CTA) in your ads; what do you want them to do next? Is it ask a question or leave a comment?

Create a posting schedule for the week ahead

Social media is an ever-changing landscape—and if you don’t have a schedule for posting on each platform you won’t be able to stay up-to-date with what works best.

It may seem tedious at first to create a post schedule, but once you get into a routine it can become easier and more convenient. Once your posts are scheduled you should revisit them every few months to make sure they are still working for your business.

Brainstorm new ideas

The single most important factor in a business’s success is coming up with new ideas to help drive that success. When you feel your mind going stale and nothing new seems possible, it’s time to have a brainstorming session.

Start by listing all of your current projects and business initiatives. Next, list all of your resources—what do you have available? What do you need access to?

From there, begin thinking about what might be possible based on those resources and constraints.