Are you looking for ways to generate website traffic? Want to create a buzz around your brand by creating and promoting website content?

SEMrush share their content distribution tips in this infographic.

They break things down as follows:

  • Owned content distribution channels
  • Earned content distribution channels
  • Paid content distribution channels

Check out the infographic for more detail.

Web design from £99 CTA Banner

30+ Types of Website Content to Create & How to Promote the Hell Out of Them [Infographic]

Creating content for your website can be scary, especially if you’re not sure where to start. There are plenty of different types of content that you can use to promote your business, and in this article we’ll go over some of the best options available.

By the end of this article, you’ll have a better idea of what type of content works best for your industry and how to promote it in an effective way.

Owned content distribution channels

Your owned channels are channels you own outright. They include your website, company Facebook page, Twitter account, Instagram feed, YouTube channel, or any other resource on which you have complete control.

By distributing content via these channels first and foremost, you’re reaching your customers on their turf rather than trying to pull them over onto yours.

Your website

Pillar pages:

These are your most essential pages on your website. The idea behind pillar pages is that they attract people who are interested in what you have to offer, which hopefully can convert into something more lucrative down the line (e.g., converting them into subscribers or customers).

Product landing pages:

You want people who land on your product page to buy something, right?

Great. But it’s not enough just to have an aesthetically pleasing product page with all the necessary information—you also need compelling copy that will sell people on your product.

This could be a short review or story about why you started your business or how you came up with an idea for a new product, for example.

Success stories:

We all love positive reinforcement, especially when it comes to our businesses. That’s why I’m a big believer in showcasing success stories on your website.

But what constitutes a success story? It could be testimonials from customers or clients who have used your product or service, or it could be other companies you’ve worked with that are willing to show off how great they look because of their experience working with you.

Your blog

Blog posts:

Key to generating interest and engagement with your audience, blogging is a tried-and-true content format. With blogs you can attract new visitors to your site as well as engage those who are already there.

It’s one of those win-win scenarios because you not only get quality backlinks from other bloggers but also direct traffic from social networks like Facebook and Twitter that don’t usually send organic clicks from search engines or email lists.


One of my personal favorites, infographics are a great way to share data in an engaging way. You can start by brainstorming topics you think your audience might be interested in and building custom graphics around them.

Then try to get people who already have lots of social authority on board with sharing it through their networks.

Emails and newsletters

Special offers:

Email marketing is a powerful tool for online businesses, and can be used in a variety of ways. One way is to send special offers out periodically, either based on specific dates or targeting users who’ve interacted with certain pages or items on your site.


One way you can use email marketing is by creating a newsletter. Not only does a newsletter give people valuable information, but it also presents your business as an expert in its industry, and serves as a valuable tool for getting new clients.

If you want to be known as an expert, create valuable content that makes people think wow, I never knew that!

Social media profiles

Educational posts:

Offer up plenty of information for free. You can do so by writing helpful blogs and sharing on your social media profiles. These resources will help people learn about your industry without you asking them to buy anything right away.

On your social profiles, share these resources with your followers and fans, and point out that more information is available on your website. This will build trust with potential leads who are considering working with you—and might even convert some into customers.

Posts about products:

Another thing you can do is share posts about your product, service, or company. These posts will build trust and engagement with followers who are already interested in what you have to offer.

Plus, these announcement posts provide a good opportunity for using call-to-action buttons and asking people to join a mailing list or buy a product. Take advantage of these opportunities when they arise.

Influencer takeovers:

If you have a new product or service that you want to promote, consider reaching out to a thought leader in your industry and asking them if they’d be willing to share a post on their social profiles.

These influencers already have built-in followings, so if they post about your product or service, they can send interested followers your way—which means more traffic for you.

Earned content distribution channels

Shares, mentions and reviews on websites other than your own all form part of your earned content distribution channel. Keep track of what types of content performs best then apply those lessons to future content you create.

Guest blogging

Guest blogging can be a great way to expand your audience. Make sure to build up some good will with potential bloggers before asking them to feature you on their site.

That could mean commenting on one of their posts once in a while, thanking them for sharing something you created, or making other types of contributions.

Paid content distribution channels

Paid channels aren’t for everyone, but they’re worth your time if you have a decent following. With them, you can really cut through a crowded marketplace and get into a dominant position with a minimum amount of effort.

Google Ads

Google PPC Ads:

Pay Per Click (PPC) is an incredibly effective way to acquire new leads. But only if you’re getting results. That’s why it’s important to track everything – including your actual sales numbers – with Conversion Tracking, rather than just your impressions or clicks.

Knowing exactly how many people are doing what on your site will help you optimise future campaigns and maximise their effectiveness.

Google Remarketing:

You’ve already worked hard getting your website visitors interested in your products or services, so why not give them another opportunity to buy?

This is where remarketing comes in. These are digital ads that show up on sites around the web after someone visits your site.

Social media ads

Sites like Facebook and Twitter offer affordable advertising, but do your research. You don’t want to burn through £50 on a few clicks.

You also want to be aware that different social media platforms have different demographics, so your ads may not perform as well on Twitter than they would on Facebook.