Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?
We share 8 social media trends to watch out for in this infographic.
Here’s a quick summary:
- Social media emerges as a shopping platform
- Proliferation of short-form video content
- Social media becomes part of daily life
- Facebook remains on top (for now)
- Shorter attention spans result in more bite-sized content
- More augmented reality options
- Growing utilization of user generated content
- The “unbundling” of reddit
Check out the infographic for more detail.
Social media marketing has changed drastically since the birth of social media, and it’s likely to continue to evolve as the landscape changes. New trends are sure to emerge in the next few years, so it’s important to stay ahead of them if you want your brand to grow.
Here are eight social media marketing trends and predictions for 2022 and beyond that you should be aware of, so that you can continue promoting your brand effectively over the next few years.
Social media emerges as a shopping platform
Though initially criticised as a confusing addition—Facebook Shops already served as a major sales channel for businesses—the platform is evolving beyond a sales tool, with more consumers using social media directly as a way to find products.
And it’s not just Facebook. Instagram currently has Instagram Checkout, which allows users to shop from the platform without having to go to a third-party site. Twitter and Pinterest are likely close behind in terms of bringing native shopping features to their platforms.
In fact, a recent survey found that 43% of respondents said they’d used social media to shop in the last six months—that figure rises to 70% among those aged 18-24.
Proliferation of short-form video content
TikTok is a social media app dedicated to short-form videos, and it’s growing at an exponential rate, with more than 2 billion video views per day. That’s an astonishing amount of daily content on just one app alone!
As more users join TikTok, Facebook, Instagram and YouTube are expected to follow suit by expanding their video content creation features. So if you don’t already have plans to start producing short-form videos, get on board while you still can!
There will always be opportunities in long-form video content creation (e.g., businesses will continue to need presentations, commercials and promotional videos), but user trends suggest that there will be greater opportunities in creating quality video clips that provide quick hits of information—and fast edits do seem to give your audience something they find compelling.
Social media becomes part of daily life
In 2022, social media will be a daily habit for most of us. It’ll be a place where we connect with friends and family, exchange information and shop.
There will be more than 2 billion people on Facebook—making it by far one of the world’s largest countries in terms of population. In all likelihood, Facebook users will check their account multiple times a day to keep up with friends and family members.
Brands that recognise that fact today will have a huge advantage over those who wait until tomorrow. In short, staying connected digitally becomes as natural as staying connected through non-digital means.
Facebook remains on top (for now)
Facebook has been rocked by scandal after scandal, but despite it all, Facebook remains a powerhouse. The company is still at or near the top of consumer-trust surveys and its share of daily time spent on social media continues to grow.
We may have hit peak Facebook last year, but there’s still plenty of room to grow before we start seeing a decline in usage. For now, expect more new features that leverage data gathered from Facebook profiles.
There are currently 852 million fake accounts on Facebook, so it will be interesting to see how Zuckerberg tackles cleanup efforts over the next five years.
Shorter attention spans result in more bite-sized content
With generations growing up glued to their smartphones, it’s likely that consumers will continue to demand shorter, more snackable content on social media.
For marketers, creating short-form video is one way to reach consumers in an attention-deficit economy. While 20 seconds might be considered long-form by today’s social media standards, mobile users still consume 1 minute of video per month.
This number will only increase as new technologies allow mobile devices to stream longer videos.
More augmented reality options
Augmented reality (AR) has started to reach consumers in recent years, with companies like Google Glass and Snapchat offering AR features to make our day-to-day lives easier.
As the technology continues to develop, more AR apps will be developed, creating new business opportunities in social media marketing.
From Instagram-style filters with augmented reality animations to geo-targeted Snapchat filters that guide your friends around local landmarks—the world of social media is set to expand into a whole new immersive space.
Growing utilisation of user generated content
Around 47% of businesses already use user generated content. I expect to see over 60% utilising UGC by 2022 and beyond.
The sheer growth in social media networks has forced brands to be more creative with their marketing and advertising spend, and UGC is a fast and easy way for them to do that while also engaging with customers on a more personal level than ever before.
User generated content is making people feel as though they’re having an active role in your brand’s development; growing your online presence through UGC means you can communicate and engage with potential and existing customers like never before.
The “unbundling” of reddit
These days, Reddit is known as a link aggregation website that allows users to upvote or downvote content posted by other users. Anyone can create their own subreddit on any topic of their choosing.
Even celebrities have subreddits devoted to them where they answer questions from fans. This model has worked well for reddit over time, but it’s an aggregator.
It relies on content generated by other websites and communities—most prominently Facebook, Instagram, YouTube and Twitter—to exist.