We share 26 online marketing tactics you should try in this infographic.
Here’s the first five from the list:
- Write a blog
- Make a podcast
- Use tangible action verbs
- Build a presence on social media
- Create a webinar
Check out the infographic for more detail.
To stay relevant in the coming years, your business will need to expand into new markets and acquire more customers than ever before.
If you’re currently struggling to find the right marketing strategies to make this happen, don’t worry; here are 26 proven marketing strategies that will help you market your business, expand your reach, and drive more profits in 2022 and beyond!
Write a blog
One of the most influential marketing strategies for small businesses is blogging.
According to an eMarketer study, 75% of local business decision-makers read blogs, 60% said they are likely to try a new product or service they find on a business’s website or blog, and 50% said they are likely to switch brands because of something they read online.
If you want your voice to be heard above all others, start blogging today!
Make a podcast
A podcast is a lot like a radio show you can listen to on your phone or at your computer. You can also host an interview with a community member and record it as a podcast.
Podcasts are a great way for people who aren’t connected with local businesses to hear about what they have going on, too. Hosting a podcast provides value to other members of your community—and getting involved with podcasts can build up your online presence.
Hosting one yourself gives others something interesting to tune into every week.
Use tangible action verbs
Adding action verbs will make your post more engaging. Instead of saying, We want you to see it, say We want you to watch it. This active phrasing helps readers visualise themselves participating in whatever it is they just read about.
Plus, these are some of our favourite words because they tend to be less formal than others—and help keep things fun!
Build a presence on social media
Social media, and specifically Facebook and Twitter, continue to be a great way for businesses of all sizes to increase their visibility online.
Getting active on these platforms now is a great way to start growing your reach so that you’re not scrambling when it comes time for promoting new projects or deals.
For smaller businesses just starting out, investing in paid social media advertising can help boost your presence right away.
Create a webinar
A webinar is simply a video conference. It’s not only an engaging way to connect with customers, but it also allows you to establish yourself as an expert in your field.
Creating your own webinar also puts you in control of how much (or little) information is disseminated about your company or product.
Make a video
By creating informational videos you’ll educate potential clients about your product or service, which will turn them into leads and later, hopefully customers.
If you’re looking for an easy way to create high-quality videos quickly, check out the tools in this infographic.
Offer a valuable free download to capture email addresses
The more email addresses you can collect, and more importantly, learn about your target audience’s interests and needs, the better. Offer a free download (ebook, whitepaper) in exchange for their email address and see what kind of response rate you get.
How good is your conversion rate? If it’s less than 5%, take a look at what can be improved. Consider making your offer easier to consume.
Post case studies on your website
Case studies are always a great way to highlight your experience and demonstrate how you’ve helped clients grow their businesses.
Start with an informal review of one or two of your most successful campaigns, then set up a calendar reminder to add a new case study every few months.
Not only will you build valuable content for your site, but these examples can serve as inspiration for potential clients down the road.
Infographics can provide a fun and quick overview of your topic and give you a unique opportunity to showcase all of your research. If done well, infographics are highly shareable on social media—and that translates into exposure for your business or personal brand.
You don’t need professional design skills or software to create them; there are many online tools you can use to help craft a visually appealing infographic.
Even if it doesn’t end up going viral, it still represents an investment of time and effort that shows customers (and potential customers) what you’re capable of—which is more valuable than creating an entirely different medium from scratch.
Use keyword research
Some marketers may say that keywords don’t matter anymore. However, if you want your business to succeed, you need to understand how keyword research can expand your reach and connect with new customers.
With so many technological advancements and more consumers on mobile devices than ever before, having a clear understanding of how keywords work is a must for every digital marketer.
A good keyword tool will not only tell you which keywords are popular but also show you similar searches that relate to your original search term.
Reach out to influencers
Influencers are a great way for companies to connect with their target audience. Find out what type of content your influencers produce, and what you can do to make their life easier.
For example, if they don’t have time or money to shoot their own product photos, see if you can provide them with photos of your products that they can use for free.
Influencers will pay attention because it saves them time and increases their brand awareness.
Google your competition
Every business has competition, and if you want your business to be profitable then you need to know who that competition is. Thankfully, Google makes it easy—just run a quick search for your product or service using Google and see what the results tell you.
How many competitors do you have? Do they rank well? Where are they getting their traffic from?
By researching how other businesses market themselves, you can find out what works (and doesn’t work) when it comes to online marketing and gain some fresh ideas on how to expand your own business.
If you’re looking for free marketing ideas, start by googling yourself. There’s nothing wrong with conducting your own social media audit and identifying areas where you can improve your presence.
Look at what kind of content is out there about you, what people are saying about you, and how effective that content is in converting leads into sales.
Look at all of your old press releases or articles that mention you or your business.
Respond to negative reviews
A negative review on a public review site is sure to hurt your business. However, responding appropriately and professionally can show customers that you care about them and will go above and beyond for them.
It also tells other potential customers that you’re not just interested in their money but more importantly, you want them as a loyal customer.
Respond to positive reviews
One of most effective ways of generating goodwill is responding positively to positive reviews. Customers like to feel that they are valued, and one of the simplest things you can do is thank them for their business.
As well as thanking them for their business, let them know that you’re always interested in hearing what they think of your service.
This gives customers who had a positive experience with your business an outlet through which they can vent any negative feelings.
Get citations in your local listings
Search engines rely on citations as a primary factor for identifying businesses. While your business information may already be listed on social media sites, these sites aren’t automatically linked back to your website.
Therefore, make sure you ensure all your contact information is accurate and up-to-date across local directories, including those from Google My Business, Yelp and Bing Places for Business.
Join as many industry associations as possible
By joining an association related to your industry, you can network with other business professionals, keep abreast of news that could affect your industry and find out about upcoming trade shows.
Most importantly, though, by joining organisations related to your field, you can become a member of something bigger than yourself.
Use Google Analytics
Google Analytics is a free software that gives you detailed information about your web site traffic. This includes where they came from, how they found you, and even what country they live in.
This can give you insight into what type of people visit your site and which areas of content are most popular.
Put your contact info on every page of your site
No one likes spammy marketing, but putting your contact info on every page of your site is a great way to ensure that people who are reading about you can easily connect with you.
Even if someone just happens upon your profile without knowing anything about your company, they’ll have no trouble finding out how to reach you.
It’s also more effective than banner ads, which are often ignored.
Make your website mobile friendly
If you haven’t already, it’s time for you to make your website mobile friendly! Mobile devices are now responsible for more web traffic than desktop computers, so ignoring them is simply not an option anymore.
Smartphones and tablets have become a major platform for content consumption, but these tiny screens also create some interesting challenges that you need to tackle if your business wants to survive into 2022.
Write press releases
Press releases are like mini-newspapers that announce something important about your business.
A quick Google search will provide plenty of websites that will allow you to submit your press release for publication; you can even make sure it’s optimised for search engines.
Many websites require you pay a fee, but it’s worth it if you want media coverage.
Hold an online chat
A great way to interact with customers is by holding an online chat.
This gives you an opportunity to really get into what people like and don’t like about your business—but it also lets you know who are your most engaged fans are.
You can ask questions, hold giveaways, or offer promotions during a live chat.
Partner with other businesses
If you have a clear idea of what your target audience is, you can use your existing contacts to help expand that reach.
Partnering with other businesses can increase traffic to your website or social media pages, expose new prospects to your brand, and bring in potential employees.
Or, if you’re considering starting a new venture yourself, seeing how an established company works can be valuable insight into your own future business.
Add customer testimonials to your website
A well-placed customer testimonial can do wonders for building trust and credibility for your brand. Including a few customer quotes on your home page or in product descriptions is a simple and effective way to build trust with site visitors.
Testimonials not only boost credibility but also go a long way toward fostering buyer confidence, boosting conversions, and improving return visits.
Hold a contest
A contest is a great way to drum up interest and traffic for your business.
With contests, you can not only promote your business but also collect customer data (like email addresses). Just be sure to follow all local regulations around holding contests.
Offer an incentive that your customers want: Customers respond to rewards or giveaways that are relevant or interesting to them.
What kind of reward do you offer at your business? If you’re already offering something like free shipping, then how could it be made more relevant?