Are you wondering whether your small business needs a website? Want to better understand the advantages of investing in web design?

We share 8 benefits of a small business website in this infographic.

Here’s a quick summary:

  • Improve business credibility
  • Build your business
  • Enhance your online presence
  • Build a strong relationship with your market
  • Efficient way to promote your business
  • Boost your reputation as an authority
  • Showcase your work
  • Keep track of your business in real time

Check out the infographic for more detail.

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Do You Need a Website? 8 Business Benefits You Can’t Ignore in 2022 [Infographic]

If you’re in business, you need to be online—and if you’re not online, you may be missing out on critical business benefits that could help you gain market share in your industry or grow your bottom line in the coming years.

If you’re still not sure whether you need an online presence to reach your customers and grow your business, here are eight good reasons why every business should have an online home today (or in the near future).

Improve business credibility

In business, your credibility is everything. In fact, your reputation—good or bad—can make or break you.

A reputable website can help to define you as an expert within your industry and help connect with potential customers. The only question is: Do you have enough good content on your site to solidify your reputation?

If not, it might be time to consider a website redesign to give yourself a boost!

Build your business

Your website is your business. It allows you to introduce yourself to potential customers, create opportunities for interaction, and transform strangers into fans.

It’s also one of your most important branding tools—and at its core, your site should be more than just an online presence; it should be an extension of who you are and what you do.

Enhance your online presence

Regardless of whether your business is online or not, it can benefit from an online presence. More and more consumers are turning to the internet for information about businesses, products and services before making purchasing decisions.

By creating an interactive website, you can reach out to prospects directly—and sell your goods/services with ease. And when prospective customers have easy access to your website, they’re much more likely to remember you when they’re ready to buy something.

And, if you already have a web presence via social media profiles or email marketing campaigns, create content that keeps users engaged with these channels while simultaneously driving them back to your primary site.

Build a strong relationship with your market

If you want to attract new clients or customers, it’s important to develop strong relationships with people who are already in your industry. Websites are great at helping you do that.

This is because websites allow you to build valuable content around topics related to your brand. This valuable content can then be distributed across social media channels where interested prospects can easily access it and follow along with what you have to say.

Efficient way to promote your business

In recent years, more and more business owners have been investing in websites that allow them to stand out from their competitors. By having an established online presence you’ll be able to get your name out there to potential customers who may not otherwise know about you, helping you grow your customer base.

A website can act as your central hub for a wide range of marketing techniques, including search engine optimisation, social media and more. This way, when people are searching for products or services like yours on Google or elsewhere, they can find you right away.

Boost your reputation as an authority

Potential customers tend to trust businesses more if they have an established online presence. A well-designed website showcases your brand, establishes you as an authority on your topic, and makes you more visible to potential customers.

If you don’t already have a website for your business, it could be costing you revenue. On average, companies with websites get six times more leads than those without them.

In fact, 70% of consumers say their buying decisions are influenced by what they see on a company’s website.

Showcase your work

A website can be an excellent way to showcase your work. If you’re trying to attract new clients or take your business to another level, invest some time and money into developing an impressive digital portfolio—and make sure to include details about how customers can reach you.

This is one of many reasons why having a professional-looking website is so important for small businesses that are just starting out. It helps position you as someone who understands business best practices—which, ultimately, makes it more likely potential customers will trust your opinion on future projects.

And if someone is impressed with your site, chances are they’ll recommend it to other people in their social circles. Whether intentional or not, word of mouth has been a driving force behind most successful businesses over the years.

Keep track of your business in real time

A smart business manager knows that there are key metrics that can help her or him better understand how their business is doing, what it needs to grow, and where its strengths and weaknesses lie.

Gathering all of these numbers—and making sense of them—can be incredibly time-consuming, but it doesn’t have to be. Many business owners opt for an online dashboard tool like Google Analytics.

The site offers free access, though you may need to invest some time into learning how to use it well. Some common business data points include number of website visitors per month, average length of stay on your site, bounce rate (how many people visit only once), customer loyalty rate (how often repeat customers come back), new versus returning visitors, pages/visit per session (average number of pages visited per session), organic traffic growth trends, referral sources (where your traffic comes from), etc.