Are you considering your marketing plan of attack for the year ahead? Want to know the hottest trends currently taking the marketing world by storm?
Digital Marketing Philippines share their trends to watch out for in this infographic.
Here’s what makes the list:
- Position zero
- Google My Business
- Voice search
- Visual search
- Video marketing
- Location based marketing
- Google Ads automation
Check out the infographic for more detail.
With the advance of technology and the evolution of consumer preferences, marketing has changed dramatically in recent years.
Business owners and marketers must stay abreast of these trends in order to thrive in their industry, and here are nine such trends that you should know about before 2022.
Jockeying for Space at Position Zero
If you’re trying to get noticed on search engines, you should know about position zero. This is one of Google’s special positions that it holds for sites with higher authority.
Position zero can help your website get found more easily by consumers who are searching on Google. While Google has scaled back how often it uses its position-zero trick, now is a good time to think through how you’ll start getting into position zero, if you aren’t already there.
There are various ways to go about doing so, but most involve making yourself useful. For example, creating an extensive list of relevant content (for example, detailed product reviews) can improve your site’s value enough to get you placed here.
Google My Business
It’s important to make sure your business is properly listed on Google Maps, as well as other search engines. This will allow you to appear at the top of your potential customers’ searches.
This platform allows you to create or claim a business listing, verify ownership and location, publish posts from a local authority website, upload photos and videos of your business, respond to reviews from users who’ve visited your business recently—and more.
Keep an eye out for opportunities to encourage your customers to review your business positively by rewarding them with loyalty programs or coupons, which can lead directly to an increase in sales.
If you’re marketing a service that involves consultations between yourself and one-on-one customers—such as medical professionals, lawyers or even therapists—be sure to include links for booking appointments on Google My Business so they have seamless access to set up appointments with you through their smart phone.
Searching for something by speaking to your phone is set to become an increasingly popular way of getting what you want.
That’s largely because nearly all new smart phones come with a voice-recognition software like Siri and Alexa built right in—and users already use these programs frequently on their phones.
Plus, more smart home devices that we buy, like speakers and doorbells, will be able to understand voice commands as well; soon enough, just about every device in our homes will have its own microphone that can hear us when we ask it to do something.
The ability to take a picture of something and find similar things online will allow customers to find products faster.
For example, if someone is looking for a pair of black shoes, visual search will allow them to take a picture of their shoes (or use an image they already have saved) and match it with other similar products.
When searching for shoes, these results can include very specific information like size, fit or heel height. Then all they have to do is select which pair they want.
So instead of having to wade through hundreds of pages before finding your perfect pair, you can just scan through pictures that are all virtually guaranteed to be exactly what you’re looking for.
This has big implications for marketers because now there’s one more way you can reach your customers—and even know exactly what they want before they even ask!
This makes visual search both challenging and exciting at the same time—it means you’ll have to think about creating content that helps customers find exactly what they need when they come into contact with your brand.
It also means anyone who creates content will have to start making sure every piece of content offers specific value to readers so they can target potential buyers through search.
Google Ads automation
Google Ads automation is an incredibly powerful tool, especially for businesses with small marketing teams.
This feature allows you to create ads and budgets according to defined conditions. Automation can help you save time and money by making updates as new data becomes available, such as seasonality or brand sentiment shifts.
You can even set it up so that your automated bid adjustment ramps up as you approach key dates like Black Friday, Cyber Monday, and year-end holidays.
Video marketing is taking over. Video is an engaging way to connect with your audience, whether it’s directly on social media or via YouTube. What’s more, it creates a stronger connection than text or imagery alone.
It’s estimated that 85% of people feel more connected to brands after watching a video about them—and there are hundreds of billions of pounds being poured into digital video by advertisers every year.
If you have an established brand, consider investing in video content for boosting engagement. If you don’t have one yet, take advantage of platforms like Facebook Live and Instagram Stories for fast-tracking growth.
Technology and social media have allowed us to develop highly targeted and contextual marketing campaigns that can be tailored to an individual or a group’s specific preferences.
This approach has become increasingly important as consumers continue to demand more relevant content, which is why businesses will invest heavily in personalisation techniques moving forward.
By knowing your audience on a deep level, you’ll also understand what motivates them and how they make purchasing decisions, which is critical for long-term success.
One thing to note about personalisation is that it doesn’t necessarily require complex tactics—it simply involves tailoring any message so it resonates with one person or group specifically.
It’s no wonder then that AI-powered chatbots are among one of today’s top marketing trends! With these bots, you can automate your responses to increase sales by creating more opportunities for sales conversion.
Customers would be able to contact you directly through Facebook Messenger or Twitter without having to pick up their phones (which they don’t always like doing).
Bot analysis allows you to gauge customers’ interest level by gauging how often they interact with your bots. If someone isn’t engaging with your bot after several tries, you can market to them via other channels or end communication altogether if it makes sense given their behavior.
By applying natural language processing and machine learning algorithms, there is almost no human touch necessary! This trend will only become more widespread as companies look for ways to cut down on costly customer service costs.
Location based marketing
The idea of geofencing, or Location Based Marketing, is to be able to send out offers that are relevant to wherever your customer is at that moment.
For example, if you have a pizza shop near a university, you could offer discounted pizzas when students are nearby by using geofences. You can also offer coupons for products sold in a grocery store’s fridge section when people walk by it on their phones.
Geofences can help increase foot traffic and conversions from your business. They’re best used as an incentive.
Ideally they would only activate when somebody gets close enough; otherwise, there’s no point because nobody will actually get far enough into your location to see them.