Are you considering a new logo design for your business? Want to create a timeless logo that never gets old?

DesignMantic share their tips for success in this infographic.

They break things down as follows:

  • Stylise
  • Package
  • Colour
  • Font

They also share the following logo examples to showcase their points:

  • Shell
  • Nike
  • Apple
  • Coca Cola
  • Starbucks

Check out the infographic for more detail.

Web design from £99 CTA Banner

Timeless Logo Design: 4 Tips to Help Your Brand Stand the Test of Time [Infographic]

When you look at the long list of iconic brands that have been around since the beginning of time, it’s hard to believe that many of them used to look quite different from their current incarnations.

Here are four tips that will help your brand stand the test of time, no matter how much it changes or what trends come and go.

Stylise

We love simplicity when designing logos, and in some cases that means getting rid of stuff.

That might seem counterintuitive but many times it is better to focus on just one thing rather than attempt multiple things at once in a logo, especially when trying to create something timeless.

Consider how Apple’s logo features only an apple; McDonald’s has an image of its first building; 3M uses its own name—all stylised versions of their brands (of course).

These simplified versions stand up well over time because they were designed with longevity in mind. But let’s be clear here—simplifying your brand doesn’t necessarily mean removing everything.

You should always maintain recognisability—so don’t go crazy by taking out all reference to your business entirely, or colouring yourself out entirely!

Let users know you are still there, while considering what else could come along later.

Package

It is important that your brand’s logo could be recognised in any format or size, because your logo will appear within a number of different items and packaging.

Things like business cards, posters, TV ads, signs and print advertisements. For instance, you wouldn’t want your product packaging to look different from what consumers are used to seeing when they see your product on television, so it’s important that the actual packaging mirrors how it looks on TV.

Always keep in mind that your logo needs to represent your company regardless of its size or medium. As long as people can connect your name with who you are, then there is no problem.

Colour

First and foremost, choose your logo colours carefully. A good brand needs a coherent and consistent colour scheme, especially when it comes to logos.

For example, Apple is renowned for their monochromatic logo design; keeping everything in one or two colours (usually white or black) is essential when you want your company’s identity to be timeless.

This is because primary colours remain in trend, whereas patterns come and go. One very interesting aspect of successful logo designs is that they take on new meanings over time.

So keep your options open by choosing either basic colours, or ones with meaning behind them—but avoid gimmicky clichés at all costs!

Font

The typeface you choose for your brand plays a big role in determining how successful it will be. Don’t just choose any font—you need one that suits your product or service, and remains attractive over time.

A good rule of thumb is to steer clear of scripts or handwritten fonts; they may look nice now, but chances are they won’t have much staying power.

Instead, pick something classic and timeless—something so simple it would never go out of style.

Take Coca-Cola’s logo, for example. Not only does it remain stylish after more than 100 years (and looks great in neon), it also features their brand name (so when potential customers see Coca-Cola they know immediately what kind of product or service they offer).