Are you considering your web design plan of attack for 2022? Want to learn what’s hot and what’s not in terms of web design trends?
We share 22 new, continuing, and old trends to consider in this infographic.
Here are the trends to consider:
- Dynamic Content
- Voice activated Interface
- Accessibility and Availability
- Micro animations
- Thumb-friendly Mobile Design
- Clear Message on Focus
- Data Visualisation
- Dark Mode
- Frosted Glass Effect
Check out the infographic for more detail.
Are you ready to take your web design skills to the next level? In this article, we’ll outline the 22 dos and don’ts you should be using today in order to improve your design and get ready for what’s coming in 2022.
Each of these tips will help you develop your skills and earn more clients while ensuring that you can adapt your designs over time without too much work needed from you down the road.
Keep reading if you want to get on the fast track toward success!
New web design trend 1 – Dynamic Content
What exactly is dynamic content? It’s not just searchable databases or menus with pictures on them; it’s about designing an interface that displays real-time updates of live data on web pages without refreshing or reloading.
Dynamic content can be presented in both graphical, interactive interfaces (i.e., Google Docs) or plain text (i.e., stock tickers). Depending on how you use it, users may also see these two types of dynamic content combined together on one page (i.e., Google Maps).
The best part about designing with dynamic elements is that they never get old; new, fresh data can be supplied quickly to users by updating your servers via APIs rather than rebuilding your entire site every few months like many businesses do today.
No matter what industry you are in and what kind of business model you operate under, preparing and implementing a solid strategy for integrating dynamic content into your website will prove invaluable down the road when trying to gain and retain customers.
New web design trend 2 – Voice activated Interface
Voice search has been a growing trend for the past 2 years. More people are using voice assistants to look for stuff on the internet rather than typing on Google or other engines. Therefore the rise of voice activated website interface is inevitable.
We predict websites will have their own unique audio sounds so that visitors can ask questions without having to type out what they want. For example, Hey Google, What’s my IP address and an audio clip will play back your IP address immediately as a response through your speaker device.
It’s much easier and natural way for all users to find information from different websites instead of getting deep into each web site just looking for a small piece of information.
The same concept goes with any kind of automation tasks such as email subscriptions. When you subscribe to a newsletter, there should be a sound clip associated with it so that you know right away which newsletter belong to which company/website.
These gestures will simplify customers’ search experience by eliminating ambiguity and confusion about which product, service or task it belongs to. With these new discoveries in technology available now, we believe smart companies should start integrating those trends into their business strategies before they become obsolete.
New web design trend 3 – Accessibility and Availability
Whether you have a learning disability, a vision impairment or even a physical disability – Accessibility should become a priority to all companies looking to develop successful technology solutions in their business. What sort of aspects could benefit from being more accessible?
- Colour contrast: Contrast between background and text colours can ensure that text is easy enough to read for those with visual impairments.
- Text resize: Making sure your website allows users to adjust font size means it can be made legible for people with low or high literacy. Such features should also be available across your site, not just one page as a nice-to-have option.
- Headings and summaries: A common problem experienced by those with dyslexia is difficulty reading body text as it becomes disorganised quickly without headings as navigation aids. This can make navigating through content difficult as users will often give up on longer texts without clear structure.
- Content changes: In many cases websites utilise colour schemes which change based on mood / season / other factors, which again affect those who are colour blind.
New web design trend 4 – Micro animations
Microanimations enhance the user experience and prompt website visitors to take actions. Using an animation you can easily send a message that only appears when users scroll down, highlight specific information or encourage them to subscribe or buy something.
In an extensive study that analysed over 80 million site visits from over 2 million websites, Statista concluded that 67% of customers preferred rich media elements such as animated text banners, e-cards and videos in marketing campaigns over static banner ads.
That shows how important it is to consider not only their aesthetics but also their functionality while designing websites!
Animation creates micro-moments that allow businesses to retain viewers’ attention and direct them towards specific content. We should use all available tools (including micro animations) to engage with our audience before they leave our page.
Experiments show that dynamic effects increase conversion rates by 24%. Just think about what your business could gain by improving those percentages?
New web design trend 5 – Thumb-friendly Mobile Design
Thumb-friendly Mobile Design has become something every brand needs to do right away if they haven’t already done so.
In 2022, more than half of Internet users will access websites and apps using a mobile device. To keep up with increasing mobile usage, businesses should shift their design strategies from desktop-first to mobile-first.
Instead of cramming as much information as possible onto a small screen, designers should focus on creating content that is easily readable and navigable on a phone’s or tablet’s touchscreens—or even voice commands.
If you are building your online presence in 2022 then you need to start designing for mobile. This means everything has to be optimised for tiny screens so it can be accessed quickly via phones and tablets anywhere in any environment at any time.
It’s beyond clear that mobile design is more important than desktop.
New web design trend 5 – Clear Message on Focus
If it isn’t crystal clear what you do and why, people will never figure out how to use your product or service. Don’t make them work hard to get access! Show them everything right away.
Less is more! Focus means less clutter, less unimportant text/images/graphics, better scanability of key messages & even better usability of your services. Keep in mind that when people are surfing on their smartphones, there is much less screen space available than when they are sitting at a desktop computer.
Put yourself in your customers’ shoes. Wherever they surf, provide only relevant information in a simple way.
New web design trend 6 – Data Visualisation
Your users will thank you for using infographics or charts to convey complex statistics or research insights. Charts are more engaging when they are easier to read. Use simple designs with colour coding, logos or icons that help support your message more effectively.
Many of today’s leading websites and apps use visual content to tell a story about their organisation or industry while delivering meaningful information in a manner that is easily digestible by consumers. To maximise user experience, develop visual content with consideration toward what device people will be consuming it on (e.g., mobile vs desktop).
Strive for simplicity in design and focus on conveying only key takeaways. The world is quickly moving towards an informational diet, meaning there is much less interest in lengthy copy compared to high-quality visuals & data.
New web design trend 7 – Dark Mode
Google’s dark search extension shows us how most people prefer better readability at night. This actually makes a lot of sense. The eyes are most sensitive to blue light in lower brightness levels, so a darker environment helps protect your eyes from blue light rays better than bright white backgrounds, especially at night time when they have been exposed to sunlight throughout most of their day.
The best part? Almost every colour looks good as a background with black text, so you won’t have any issues matching your theme colors as well as your brand colors. Google released an update earlier that allows anyone to easily apply a dark mode to their entire site—including all menus and links within it.
It has become increasingly common in recent years to see websites add support for these themes or create them from scratch. With 20% of users on Chrome browsing with it enabled, if you haven’t yet added support for it, now is probably a good time!
Here’s what Google suggests: If possible, avoid using pure black (#000000). Pure black can be difficult to read against many website backgrounds and makes some elements disappear into thin air (like <form> fields!). Try using #282828 instead – that color is much easier on our eyes and still conveys depth without being too heavy on screen real estate.
New web design trend 8 – Frosted Glass Effect
Using the frosted glass effect, visualised content acts as bait, like ice cream at an ice cream parlour display case. With it, people get curious about what else is inside, thus driving them to click or tap on it to see more. You can make full use of it if you have one big image with links leading up to more content about it.
To make things clear even without clicking/tapping, make sure each link leads up to a similarly-looking page layout but changes only one thing – it could be color scheme, background image or icons used as labels – everything is fine as long as those points don’t fight for attention from users who now scan rather than read each line carefully due to growing tiredness from all those popups covering every inch of the screen nowadays anyway.