Are you new to the world of social media marketing for business? Need some quick dos and don’ts to ensure you don’t ruin your online reputation in your first week of activity?
Meltwater share their tips for success in this infographic.
Here are a few that make their list:
- Be active on sites where your audience spends time
- Share content in a variety of formats
- Don’t share the same content every day
- Don’t over promote your content
Check out the infographic for more detail.
The rapid growth of social media in the past few years has been staggering, and there’s no sign that it will slow down anytime soon. In fact, according to recent reports, social media will reach an astounding 2 billion users by the year 2022!
This means that it’s more important than ever to take full advantage of this opportunity by creating effective social media marketing campaigns that help grow your brand and business.
Be active on sites where your audience spends time
If you want to be seen, then you’ve got to put yourself out there. So far, so obvious. But in order to find which communities are worth your time and effort, you’ve got to explore different options and figure out what works best for your brand.
Do a little research into specific forums, discussion groups, social media platforms and other online hangouts where those who might be interested in your products or services congregate.
Participate whenever appropriate—but don’t go overboard with self-promotion or product pitches; save those for natural opportunities within conversations.
Optimise your social media profiles
Before you start promoting your brand on social media, it’s crucial that you optimise your profiles to ensure they appear at the top of relevant searches.
By clicking ‘Edit Profile’ and using advanced search operators, such as specific locations and keywords, you can boost your presence online.
To give yourself an edge over your competitors, tailor your profile headlines with compelling calls-to-action (CTAs) to encourage user engagement.
You can also generate leads by including a link to an informative landing page that explains why potential customers should do business with you rather than one of your competitors.
Target relevant influencers and their followers
Instead of sending your brand message across your entire social media account, it’s best practice to target relevant influencers and their followers.
If you are able to reach out directly to influencers, rather than approaching each audience member individually, you are more likely to have a successful social media campaign.
Targeting relevant influencers will help promote your content and messaging on a larger scale. Because these influencers have built trust with their followers over time, people are more likely listen when they recommend products or services.
Publish high-quality content your audience values
One of the best ways to be successful with social media is first and foremost by publishing high-quality content that your audience wants and needs.
Always ask yourself: Will people find value in what I’m sharing? If you answer yes, then share away! Just don’t make it too salesy—you want your followers to come back again and again because they want to, not because they feel pressured.
Try starting your posts off simply, like with a question or some sort of challenge. That way, you’re helping out your followers instead of just pushing products on them.
Plus, when someone responds to one of these questions or challenges with an interest in purchasing something related to that subject matter—that’s when it’s time to talk business.
Share content in a variety of formats
Don’t just post links. Videos, images, GIFs, and other types of content work much better when they’re shared on social media than when they’re simply links.
So share your content in different ways so people can engage with it in their preferred format. When you do link to articles, include an excerpt as well as a full headline and link.
Also consider how you’ll encourage readers to follow through on those links—ideally with information that isn’t contained within those headlines themselves.
And don’t forget: The longer people spend engaging with your content (and away from theirs), the more likely they are to see what else you have up your sleeve.
Track the results of your social media strategy
Everyone from your competition to your customers are competing online, and if you want a chance at success, you’ll need a way to track what works and what doesn’t.
It takes some time and effort, but once you’ve set up your analytics correctly, tracking is an invaluable tool for helping you improve your business strategy going forward.
How do you track? Start by setting up Google Analytics with goals and funnels; add social media share buttons so that you can see when someone tweets or pins something of yours.
Add retargeting pixels to your site so that you can follow up with people who visited your website but didn’t convert. Stay on top of these things, and just like any other area of marketing, it will become second nature in no time.
Don’t forget about your social media pages
We can all admit that, during times of high work load, we are not as active on our social media pages as we should be.
The truth is, if you’re trying to expand your business or career prospects, you need to make sure that your information is easily accessible online.
This means checking up on your social media accounts regularly and making sure they are professional, relevant and search-engine friendly.
Don’t get into a war of words with your followers
It’s very tempting to answer back when someone leaves a bad review or an aggressive comment, but it’s best not to.
Your goal is getting people interested in your content, not fighting. Use these comments as an opportunity for self-reflection and improvement.
How could you have handled that situation better? Maybe next time you’ll think twice before publishing a controversial post!
Don’t ask for likes, shares or followers
The first big mistake most social media newbies make is asking their community to like, share or follow them. Unfortunately, people are inherently selfish and self-centered.
They don’t care about you and your business unless they know what you can do for them or offer them something of value they want or need.
Once you’ve established a mutually beneficial relationship with your community, then it might be appropriate to ask for likes/shares/follows.
Don’t share the same content everyday
If you’re sharing something every day, it could be too much. There’s an exception if you have a huge audience, but people are more likely to unfollow if they see that same post every day.
Instead, try posting different types of content on different days of the week. Varying your posts throughout the week will help you avoid annoying your followers with monotonous social media marketing best practices.
Don’t overpromote your content
While there’s no doubt that social media is a great way to get more exposure for your content, be careful not to overuse it. Most users will quickly lose interest if they feel like you’re constantly pestering them with what you’ve created.
Instead, do your best to have a healthy balance between sharing and providing valuable information/content. You can even automate some of these processes—like posting older pieces on Twitter—so you don’t have to worry about inundating followers with too much promo at once.