Are you looking for ways to lower your website bounce rate? Want to keep visitors on your site for longer periods of time?
We share 8 tips for success in this infographic.
Here’s a quick summary:
- Avoid excessive advertising
- Lower your site speed
- Fix your navigation
- Make your text more readable
- Improve the appeal of your design
- Optimise for mobile
- Provide more valuable information
- Interlink your internal pages
Check out the infographic for more detail.
Visitors on your website are valuable, especially if you’re building an ecommerce business or trying to drive traffic to your business via the web.
Visitors are there to see what you have to offer, so you want them to stay as long as possible so they can learn about your company and what it has to offer.
The more time they spend on your website, the more likely they are to make a purchase or sign up for something like an email newsletter.
Avoid excessive advertising
Users don’t want to feel like they’re being sold to, so it’s important that you keep your advertisements unobtrusive. Don’t make your content serve only as a vehicle for promoting other products or services.
Provide valuable information in an environment where users are willing and able to absorb it, and they will remain engaged long enough to consider what you have available.
If you decide that advertising is unavoidable, at least display those ads outside of page fold—the area of a website visible without having to scroll down.
Statistics show that people spend more time on websites with fewer ads placed after page fold. In fact, some studies suggest as much as 90 percent more time may be spent visiting a website with limited ad placement below page fold than one with advertisements posted throughout its design.
Improve your site speed
One of, if not THE most important factors in keeping visitors engaged with your site is load speed.
Slow page speeds can cause visitors to leave your website before they get a chance to see what it’s all about. In fact, a study from Kissmetrics found that 80% of users expect a web page to load in 2 seconds or less!
If you aren’t already using Google Page Insights, we recommend checking out how well your site is performing and looking into speeding up slow pages as soon as possible.
You should aim for getting your average loading time under 1 second if at all possible; anything higher than 3-4 seconds might be cause for concern.
Improve your navigation
Navigation is key to getting users around your website. The more options there are, and the clearer they are, generally means that you’ll see higher levels of engagement with your site.
Navigation helps users find their way around, provides them with an overview of what they can expect when they visit your site, and helps them find exactly what they want quickly and easily.
Look at how other sites do it—the best sites will have extremely clear navigation to help users get around—and ask yourself whether you could do better.
Make your text more readable
If your visitors can’t easily read your content, they won’t stay.
Increasing text legibility is one way of keeping them on your site. Making sure that your online copy uses high-contrast colors will make it easier for people with color blindness or low vision conditions to get through.
Not only does font size matter, but so does spacing between words—too much space makes it harder to focus on reading content because there are bigger spaces in between lines of text.
Additionally, font type also matters—if you have a lot of small text or are using highly stylized fonts, do ensure that you keep each word larger than 6pt. Smaller fonts tend to strain eyes more than larger ones.
Finally, don’t underestimate how important it is to choose readable background colors for your website design.
Improve the appeal of your design
If you’re into website design and web development, then you know that in order to increase visitor activity, it’s important to make your site visually appealing.
Though good looks aren’t enough—the core of any successful site is content, after all—an attractive layout can be an effective way to hold your audience’s attention for longer periods of time.
One of the first things people look at when they visit a site is its color scheme; choosing colors that draw their eye will help engage them with what you have to say.
Optimise for mobile
When it comes to web design, optimising your site for mobile is essential. Since most people access the internet via their smartphone or tablet, it’s in your best interest to ensure that you have a well-designed website.
If users are having trouble viewing your site because it’s not properly optimised for mobile devices, they may quickly become frustrated and leave your site altogether.
Not only does mobile optimisation keep visitors engaged with your content, but it can also make your business more attractive to potential clients. In fact, 94% of customers say that ease of use when browsing online stores is extremely important.
With 78% reporting that usability is critical when they visit a website from their phone or tablet, there’s no denying that designing for mobile makes sense.
Provide more valuable information
The key to keeping visitors engaged is providing them with something valuable. This means providing them with insight, tips, news or anything else that helps solve a problem or keep readers up-to-date.
Think of your content as a way of helping your visitors achieve something in their lives. The more valuable you can make it, the longer they’ll stick around.
Not only does improving your site help you grow an audience, but it also improves search rankings (think social shares), which in turn attracts even more people to visit your site—creating a positive feedback loop.
Interlink your internal pages
Of course, once someone does read your content, it needs to be easy for them to go back and find other posts that are relevant to what they’re searching for.
If you do that, then at least half of your job is done: if someone really enjoys an item on one page (say a specific guide), chances are good that they might enjoy another (and another!) from within your site.
When building these internal links into your site architecture, think beyond keywords and categories.
Have link-friendly titles: Make each link as enticing as possible—the title should almost draw people in more than any image or block of text (which is where we get those click-bait headlines we see so often).
Ideally, give links short but descriptive names – it doesn’t matter how many words or characters each link has as long as it describes what its destination will contain and makes people want to click through.