How effective is your business logo? Want to check you haven’t made logo design mistakes that could affect your reputation?
DesignMantic share the logo design mistakes to avoid in this infographic.
Here’s a quick summary:
- Not choosing the right fonts
- Not clear enough to read
- Not using right quality icons
- Not being creative
- Not scrutinising trends
- Not paying attention to the format
- Not pre-planning
- Not keeping it simple
- Not making it responsive
- Not infusing business into the design
- Not customising your logo
- Not being careful about shapes
- Not proof reading
Check out the infographic for more detail.
Logo design has its challenges, and if you don’t put in the time and effort to get it right, you’ll end up with a logo that doesn’t reflect your brand or your company.
As your logo is one of the most crucial components of your business, this could spell disaster if you aren’t prepared to deal with it. In this article, we cover 13 logo design mistakes that can ruin your reputation and how to avoid them.
Not choosing the right fonts
The right font can really enhance your logo, but choosing an inappropriate font can ruin all of your hard work. Make sure to choose a professional-looking font that complements your business as well as making a lasting impression.
Using fonts that are overly trendy is a great way to make you and your business look unprofessional.
Also keep in mind that certain fonts often connote specific ideas; for example, Script typefaces often conjure up images of weddings and elegance while handwritten fonts tend to give off more casual vibes.
Avoid using generic or overused fonts such as Comic Sans or Papyrus because they have come to represent qualities opposite what you want your brand to stand for.
Not clear enough to read
Readability is key for logos because they must be clear and consistent with company branding. If people don’t immediately recognise your logo, there’s little point in having one.
Keep things easy to read by using simple colour schemes and fonts; make sure text isn’t too thin or thick and ensure you choose a font that matches your company’s personality.
A similar colour scheme can also help maintain brand consistency – try creating a ‘colour library’ of shades that tie-in all aspects of your branding to keep it cohesive across multiple channels.
Not using right quality icons
If you want your business to stand out from others, then a great logo design with great graphics is a must. Most of all, make sure you use high-quality icons in your logo design.
Make sure they’re distinct and not used by other businesses before using them in your own brand. Bad quality icons are just distracting. They do more harm than good for your business’s image.
Not being creative
When it comes to your company branding, you should strive for unique and originality at all times. This means you shouldn’t just take an icon and give it a different colour or adjust its appearance.
Instead, try to come up with something that people won’t forget easily. A good way to achieve individuality is by using icons, illustrations and other artwork in your logos instead of photos.
Not scrutinising trends
We all want to stand out from our competitors, but do we really need a 3D logo?
If your business is going to survive in its current form in five years’ time, you have to be able to foresee trends and spot when they’re gaining popularity.
Whether it’s a fad or a lasting change, it could impact your company’s brand identity.
Not paying attention to the file format
Be sure to create your logo in an editable file format. This way, you can easily and affordably make changes down the road when necessary, instead of having to completely redo your logo from scratch.
Consider whether or not you want a vector-based file (like .eps) or a rasterized image (like .jpg). A vector-based design will be infinitely scalable and much easier to change if necessary; however, it will cost more money to begin with.
When creating a logo design, it’s important to plan ahead. Whether you’re brainstorming, sketching or designing on your computer, planning saves time and helps you design a stronger logo.
If you jump into action without thinking through your design process first, chances are that at some point along the way you’ll find yourself taking shortcuts; shortcuts that can lead to poor execution (and poor work) later down the road.
Taking time in advance will save you headaches down-the-road when you require changes and revisions.
Not keeping it simple
It can be tempting to throw everything but the kitchen sink into your logo design. However, you should only include details that are actually relevant to your business.
For example, if you’re starting a language-school, putting random images of globe-trotting travelers isn’t going to make sense. All it will do is confuse potential clients and leave them asking what does all of that mean instead of being enticed by your logo.
Not making it responsive
If you want your logo to stand out and be memorable, it needs to work on any screen and across any device.
A recent study from Portent found that logos with a responsive design performed much better than those that did not have a responsive design in a series of A/B tests using real websites when being seen by real users.
In other words, designing a responsive logo is just good business sense.
Not infusing business into the design
Think of your logo as a business card for your business. You wouldn’t hand out a blank card or one with just your name on it, so make sure there is some sort of message being conveyed by you through your logo.
Keep in mind all aspects of your company when creating your logo; even if you don’t want to use every aspect in your marketing materials, they should be considered when designing it.
Think of your logo as a new brand ambassador. It should reflect your company’s values and personality, which means it needs to match what you do and who you are.
Not customising your logo
A logo serves as an icon that identifies your business, and it needs to be instantly recognisable.
If a design looks similar to another designer’s logo or if it can’t be easily distinguished from other logos on a page, you may lose customers who can’t tell your brand apart from others.
Make sure you customise your logo so that there is no confusion about who you are and what you do.
Not being careful about shapes
Shapes are of paramount importance in logo design. You need to ask yourself whether there’s enough contrast between your shapes and how they sit within the logo as a whole.
For example, a square will always look good next to another square—but could clash with other shapes. If you opt for an intricate shape over a simple one, make sure it isn’t overly complicated.
Not proof reading
Before going live with your logo design, double-check for spelling and grammatical errors. This seemingly minor error will give your audience a negative first impression of your business.
Checking over everything is also a good idea before sending it to print or using it on signage.