Are you struggling to get your website to rank well on Google? Want to know the common mistakes that prevent your SEO strategy from working?
We share 8 SEO mistakes that weaken your ranking on Google in this infographic.
Here’s a quick summary:
- Your target keyword is not in your domain/subdomain
- You’re not writing enough quality content
- You haven’t secured your website with https
- You don’t have an optimised image on your page
- Your page load speed is too slow
- Your bounce rate is too high
- You have duplicate content on your page
- Your content is not optimised for your target keywords
Check out the infographic for more detail.
As any online marketer knows, optimising your site for search engine ranking can be a tough business. With the constant changes in algorithms, updates, and trends, SEO can feel like an endless cycle of trial and error that never leads to clear results.
However, knowing how to optimise your site’s performance based on what we know now can significantly improve your page rank in 2022 and beyond.
Here are 8 SEO mistakes you should avoid to improve your site’s ranking in 2022 and beyond.
Your target keyword is not in your domain or subdomain
According to a report by Backlinko, 55% of websites neglect their domain name as a space for keywords. That’s huge!
Don’t let your main keyword fall anywhere outside of your domain and subdomains, and make sure that your chosen keyword is also a part of your URL structure.
A study by Moz shows that if you use your target keyword three times in different parts of your URL, you can increase rankings by up to 15%.
Having said that, try and choose a unique keyword phrase, as exact match keywords in your domain can hurt you more than help you later on. Exact match domains are no longer considered an ideal way to build a website or SEO strategy.
You’re not writing enough quality content
If you want to be successful at SEO, you need to write more content than your competitors. Unfortunately, too many sites stop writing new articles or posts as soon as they begin performing well for their target keywords.
As we head into a future where content is king and algorithms rule all, it’s vital that you not only stay on top of search engine rankings but also produce quality material that will maintain and improve your position over time.
You haven’t secured your website with https or SSL
In order to access a website using https, you need to ensure that both your site and all related content is served over a secure connection.
This way, all communications between your visitors and your site can be encrypted, helping ensure that no third party—whether hackers or internet service providers—can read any of your personal information.
And not only does it enhance security on your end, but there are also ranking benefits as well: as Google will boost search rankings for those who enable an SSL certificate.
Regardless if you’re a small business or large enterprise, setting up an SSL should be an essential step before releasing anything online; if other sites aren’t doing it yet, don’t fall behind by not getting ahead with implementing security protocols for your site now.
You don’t have an optimised image on your page
The importance of images on a website has increased substantially over time, especially as more and more users tend to skim web pages rather than read them.
This makes it important to include at least one image per page on your site. Additionally, ensure that all these images are optimised for search, it will ultimately help you achieve better rankings for your desired keywords/phrases.
It is recommended that you use an alt attribute of 100 characters or less with your image tag. That way you can capture additional relevant text data associated with each image on your site, providing extra semantic information to Google.
Such information will have a positive impact upon your overall visibility online.
Your page load speed is too slow
High page load speed is a significant ranking factor for both desktop and mobile. According to a recent survey, only 4% of users will wait more than 3 seconds for a page to load on their smartphone.
As a result, page load speed has now become an important ranking factor as well as search engine optimisation (SEO) best practice. It’s something you can control directly with changes to your code, so it’s definitely worth prioritising.
If you have just one quick change that could make a big difference to your rankings and site performance, try reducing your site’s payload size – which includes things like images, video files and other content.
Your bounce rate is too high
Take a look at your website’s bounce rate. This tells you how many people are entering your site but not viewing any other pages.
If your bounce rate is high, it means users are landing on your site and leaving right away, which might mean they didn’t find what they were looking for or liked what they saw so little that they left right away.
You want to keep them engaged with your content—otherwise, you can assume it wasn’t helpful. Make sure you have great content that answers whatever questions people may have about your business.
The more interested users are when they land on your site, the higher their engagement will be, which will boost your Google ranking.
You have duplicate content on your page
When it’s time to clean out your website, a good place to start is with a duplicate content audit. Duplicate content occurs when a page or a piece of text is published more than once on your site.
While it may be tempting to publish multiple versions of a single web page, it can confuse search engines and harm your chances of ranking well on SERPs. In most cases, you should remove any instances of duplicate content from your site as soon as possible.
A duplicate content issue can often be resolved by merging sections of similar pages together; if no common sections exist, delete them completely.
If you want to re-publish an older version of your site (e.g., an archived or archived version), make sure it’s not just another URL for one that already exists on your site.
Similarly, don’t use post redirects for new URLs—always 301 redirect old URLs to new ones whenever possible.
Your content is not optimised for your target keywords
You can’t expect to be ranked highly for competitive keywords if you’re not putting them in your content. Even if you do rank highly, users will struggle to find your content and it will lose its ranking quickly.
Keyword research is vital when determining your target audience and tailoring your content to meet their needs. Use a keyword tool such as SEMrush to generate targeted long-tail keyword lists for your topic/product/service using search volume, CPC and competition metrics.
It’s also worth conducting multiple broad searches with Google Trends or other keyword tools.