Are you looking for ways to improve your Google rankings? Want to know how to optimise your website to appear higher in search engines?
We share the 10 essential on-page SEO factors you should concentrate on in this infographic.
Here’s a quick summary of what’s covered:
- Title Tag
- Meta Description
- Header Tags
- SEO Writing
- Keyword Cannibalisation
- Content Audit
- Image Optimisation
- User Engagement
Check out the infographic for more detail.
Google continues to update and evolves its algorithms to make its search engine more effective and valuable to users. The future of SEO will be different, but it won’t be any less important to your online presence or your bottom line.
In fact, you might even have more reasons to put effort into search engine optimisation in the future, as Google begins to reward sites with higher ranking that follow certain patterns and strategies.
If you want to be successful with search engine optimisation in 2022, here are 10 on-page SEO factors you’ll need to pay attention to moving forward.
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. All three elements are necessary to rank well within search results.
An expert is an individual with extensive knowledge of a particular topic. To prove you’re an expert, create content around a specific subject using technical keywords and phrases.
When posting it online, include your credentials as a way to prove your expertise.
Links that lead back to your website from reputable websites help build trust among visitors so they see you as an authority on whatever topic or niche they’re interested in.
By earning trust, visitors will want to revisit your site because they know what they’ll find there is credible information relevant to their needs.
The Most Important SEO Factor of All? Your title tag should be 50 to 60 characters, including spaces.
Ideally, it should be descriptive enough to give searchers a clear idea of what your page is about. It should also contain your target keywords.
Avoid stuffing your title tag with keywords—just include them when relevant and make sure they make sense within context of your overall page content.
If there’s one thing you do on each page, it’s write an effective title tag.
Ensuring that your meta description is relevant and accurate will not only help you rank well on search engines, but it will also influence how people perceive your brand.
The last thing you want is for an inappropriate or irrelevant meta description to lead viewers away from your site before they have a chance to click through.
The headline is one of your most important on-page SEO factors. It’s also one of your most effective branding opportunities.
Make sure your headline is relevant to what you’re posting about—don’t try to stuff keywords into it, but do make sure it matches up with whatever message you want to convey.
Ideally, a headline should be compelling enough that someone who lands on your page via a search engine wouldn’t need much encouragement to click through and read more.
It’s essential to use your main keyword or keyphrase within your title tag, H1 header tag and subheaders. Ideally the keyword (or variation of it) should appear once within every Heading Tag (H1, H2) on every page of your website.
This ensures that you are sending a clear signal to search engines about what your site is about; search engines love keywords!
As well as increasing traffic from organic search by increasing click through rates to your site, they can also drive visitors directly into specific sections of pages.
I’ve said it many times, but it’s worth repeating: if you don’t have great content, your SEO efforts are wasted.
This isn’t just about keyword stuffing; we’re talking about focusing on solid copywriting principles throughout your website that will inspire users while optimising for search engines.
It’s one of the most vital parts of any online marketing strategy. If you get these factors right (in combination with off-page activities like link building), your site will rank well organically and provide traffic to help power future growth.
If two or more of your pages are targeting similar keywords you could be suffering from keyword cannibalisation. When that happens, it’s hard to tell which page is gaining traction and ranking as they are competiting with each other.
You need to identify if your site is victim to keyword cannibalisation and if so, figure out which of those pages needs to change its keyword focus.
Create some new content targeting a new set of keywords to get the best out of each page.
A great first step to all successful on-page SEO is a content audit. A content audit looks at your website and identifies gaps, inconsistencies, and weak spots where opportunities exist to improve or optimise your site.
Start by looking at each page of your site individually. Make notes about any content you find missing or suboptimal, using that information to create new pages or update existing ones.
Remember that an effective content audit should bring new value to users by addressing their questions.
Whether you’re including images in your content or your page is full of them, you need to make sure that they are optimised.
The first thing to look at is file size; you should aim to keep image sizes small without compromising on quality. The second thing to think about is alt text and any other relevant tags such as ‘description’ (for product pages).
Also check image filenames against popular keywords and always add a caption (with relevant keywords) underneath each one.
By keeping users engaged with your website, you’ll boost its potential to rank well. Keep an eye on your bounce rate. If it is unusually high look at things that mught cause it like slow load times.
Making sure your site loads quickly will also help improve user experience and conversions which can impact rankings as well.
You should also take a look at what content is more engaging than others and use those factors to inform your decisions about where and how you spend your time producing content.