Are you harnessing the full power of social media? Are your current social media efforts helping or hindering your business?
We share 12 social media mistakes to avoid in this infographic.
Here’s a quick summary:
- Only sharing content about your company
- Ignoring your audience’s needs & expectations
- Limiting your content types
- Failing to listen to customers
- Creating a sales-focused social presence with no personality
- Not engaging with your audience
- Deleting or ignoring negative comments
- Making spelling & grammar mistakes
- Delivering poor customer service on social media
- Posting irresponsible or insensitive content
- Too many hashtags or handles
- Failing to promote two-way conversations with customers
Check out the infographic for more detail.
Social media has been growing rapidly, and it continues to be an essential tool for businesses to reach their customers and grow.
The benefits of social media are endless, but there are also some disadvantages that can hurt your business in the long run if you’re not careful.
Whether you’re just getting started or need to brush up on your strategy, here are 12 social media mistakes that will damage your business in 2022 & beyond.
Only sharing content about your company
In an age where information is constantly shared, people don’t care so much about brands as they do what they can get from them.
If you only talk about your company and its great products, you’re going to have a hard time standing out. People have seen it all before and will be looking for that extra bit of value that you can bring to their lives.
Instead of constantly sharing your own content on social media, share a variety of material that has value to your target audience.
Ignoring your audience’s needs & expectations
The foundation of any social media strategy is establishing how your company meets and surpasses customer expectations.
To become a valuable online asset to your customers, you need to determine what they want and deliver it to them. And keep doing it… because if you don’t, someone else will!
Never forget that providing outstanding customer service via social media is an ongoing commitment—it’s not something you can do once or twice and expect success.
Limiting your content types
The different types of content you create for your business—from video to audio, to blogging and more—are not mutually exclusive. In fact, it’s likely that you’ll need several different types of content in order to attract and convert customers.
While some social media channels are better suited for certain formats than others, it’s important that you diversify your content types throughout all of your channels.
Don’t put all your eggs in one basket. You never know which channel will bring new customers to your brand next week!
Failing to listen to customers
A mistake that many companies will make is to fail to listen to their customers and keep them as an active participant of their business. This can be deadly for a company’s survival.
Companies who don’t listen to their customers won’t learn about their wants and needs, and they won’t gain any insight into what makes them loyal consumers.
And if they fail to do either of these things, they could lose those customers – and with it – their business.
Creating a sales-focused social presence with no personality
It may seem counterintuitive, but a lack of personality on social media is a huge mistake.
Without a social persona to relate to or a point of view worth hearing, you’re not going to get very far on social media—even if you have all of your bases covered with marketing-oriented posts and promotions.
It’s important that, while you’re pushing your products or services out into the digital universe, you do so with an authentic point of view.
Not engaging with your audience
It’s so tempting to fire off a quick post, share it with your followers and call it a day. But what are you really achieving?
If no one is seeing your content, does it even matter?
Engaging with your audience takes time, but if you establish relationships by providing value to their lives first, you’ll see growth across all of your social channels.
Deleting or ignoring negative comments
Often, when people complain on social media, they really just want to be heard.
So much so that if you ignore them or delete their comments, they’ll only use another channel to voice their opinions.
The lesson here?
Responding appropriately to negative feedback is crucial for business success online. Positive or negative, any response is better than none at all.
Making spelling & grammar mistakes
Engagement drops off when content is poorly written.
If your content is filled with spelling and grammar mistakes, it shows your customers that you don’t care enough to give them an engaging, well-written post.
This could be perceived as laziness or lack of expertise on your part. Be sure to have multiple eyes check over everything before it goes out so nothing slips through.
Delivering poor customer service on social media
According to research, 74% of customers expect brands to respond to social media complaints and questions within one hour. Yet, 41% of companies don’t have a clear process for responding to social media inquiries.
This results in customer dissatisfaction and potential brand damage.
Avoid falling into these common traps by training your staff on how to handle customer service issues over social channels.
Posting irresponsible or insensitive content
It’s easy to post content on social media without giving it much thought. But with today’s tendency toward impulsivity, people are at risk of posting things that could come back to haunt them.
This may include anything from inappropriate images, jokes, or comments to political posts that reflect poorly on your business.
Make sure you know what you’re posting before hitting share or tweet!
Too many hashtags
Like word repetition and keyword stuffing, using too many hashtags can make you look silly.
Use four or five at most per Instagram post, or two on Twitter, and try to spread them out evenly through your text.
No one wants to see #hashtag1 #hashtag2 #hashtag3 #hashtag4 repeated over and over again, especially if they’re unrelated hashtags.
Failing to promote two-way conversations with customers
No one wants to just broadcast at customers. We want to have conversations with them.
It’s about being genuinely helpful, interesting and friendly—the key word here is human (which we tend to overlook in our rush to be data-driven).
If you want your customers to return and tell their friends, go above and beyond for them; treat each customer like a person and not a number.
The reward will come when they spread good words about your business far and wide.