Are you in the process of creating a new website for your business? Want to know the essential features you need to design a stunning website?
Ninety Degree share their tips for success in this infographic.
Here’s a quick summary:
- Responsive site and logo
- Easy navigation and communication
- Modern and unique design
- Bold use of colour and typography
- Motion and animation
Check out the infographic for more detail.
Whether you’re running a small business or just trying to grow your brand, having an amazing website that truly represents you can be the key to success.
A good website makes it easy for potential customers to learn about what you have to offer, and can even improve your search engine ranking and make you look more credible in the eyes of your target audience.
The following list gives you five essential elements every website should have, no matter the size or industry of your business.
Responsive site and logo
Let’s face it—the Internet is everywhere. It’s on smartphones, tablets, laptops, desktops, and… even microwave ovens. So your website needs to be able to adapt its layout and design for any screen size or device type.
This is where responsive web design comes in handy—it automatically resizes webpages so they look good on every size of device, allowing you to develop for one source code instead of many different ones.
Doing so saves time and resources, while enhancing user experience. It also means that if someone reads an e-mail or text on their phone about your site, when they click through to view it later on their desktop computer, everything will look just as sharp as intended.
You can easily determine if a site has been designed responsively by seeing how it looks on several devices at once.
Try opening up similar sites side by side with your mobile device, holding them next to each other. If these websites show different content or layouts depending on what device they are viewed on, then they are not considered responsive websites.
Easy navigation and communication
A website is nothing without its users. The best way to ensure your site stays relevant is by keeping it easy for visitors to use. Make sure your navigation makes sense, and use clear copy so people know what’s on your site—even if they don’t read every word of every page.
The easier you make it for them, the more likely they are to return. Think about how you personally feel when visiting new sites; avoid frustration, confusion, or apathy.
Modern and unique design
Even though some businesses go for a more conservative, traditional design style, you need your site to standout and grab viewers’ attention. Modern and unique design will help accomplish that goal.
If you decide on a more modern look, make sure it reflects your brand. Otherwise, you might alienate viewers who don’t appreciate such an offbeat approach.
And if your site is unique, use it as an opportunity to set yourself apart from competitors who may be doing business in an already-crowded niche.
Again, when people come across something they aren’t used to seeing—be it visually or when reading about your business—you become memorable in their minds.
And that helps build trust with potential customers; after all, people like buying things from people they know and trust.
Bold use of colour and typography
Poor use of colour and typography may result in lost sales or reduce conversion rates—so it pays to plan carefully what kind of impact you want each page element to have on visitors before making any final decisions.
Think about elements such as logos, navigation menus, heading text, product images and calls-to-action too. Do they work well together? Does the overall look communicate what you’re trying to achieve?
Motion and animation
This is one of those design elements that’s only become important in recent years, but it can really set your website apart.
Animations and transitions should be fluid, engaging, and easy for users to follow. And they shouldn’t slow down your site or get in the way. Find creative ways to add animations to links, buttons, menus, and other interactive elements without disrupting a visitor’s experience.
Motion and animation can also include things like parallax effects and scroll behaviors—just make sure these interactions reinforce your brand, not distract from it.
If you work with software like WordPress, these types of animations are incredibly simple—even basic—to implement.