Are you looking for ways to grow sales on your Ecommerce website? Want to learn the stats and trends that will affect your business over the coming year?

Website Builder Expert share the important information you need to know in this infographic.

They break things down as follows:

  • The growth of online sales
  • Purchasing trends
  • Delivery trends
  • Mobile vs desktop insights
  • Social commerce overview
  • Fraud and scams
  • Green ecommerce trends
  • Black Friday insights

Check out the infographic for more detail.

30 Ecommerce Stats & Trends for a More Profitable & Sustainable 2022 [Infographic]

 

Ecommerce has been on a rapid growth trajectory for several years, but the COVID-19 pandemic accelerated this trend even further. In 2021, online shopping became a way of life for many consumers around the world. As we step into 2022, the ecommerce landscape is evolving, and businesses need to stay updated with the latest stats and trends to remain competitive and ensure profitability and sustainability. In this blog post, we will explore 30 key ecommerce statistics and trends that will shape the industry in 2022.

  1. Ecommerce Growth Continues

Ecommerce has been on a growth streak for years, and this trend shows no signs of slowing down in 2022. According to Statista, global ecommerce sales are projected to reach $4.5 trillion by the end of 2022, representing a significant increase from previous years.

  1. Mobile Commerce Dominance

Mobile commerce, or m-commerce, is expected to account for an even larger share of ecommerce sales in 2022. With the increasing adoption of smartphones and improved mobile shopping experiences, more consumers are making purchases on their mobile devices.

  1. Omnichannel Retailing

Omnichannel retailing, which integrates both online and offline sales channels, is becoming increasingly important. Retailers are focusing on providing a seamless shopping experience across various touchpoints, including physical stores, websites, and mobile apps.

  1. Sustainable Ecommerce

Sustainability is a growing concern for consumers. In 2022, more ecommerce businesses are expected to adopt eco-friendly practices, such as reducing packaging waste and offering sustainable products, to meet the demands of environmentally-conscious customers.

  1. Personalization at Scale

Ecommerce businesses are leveraging data and AI to personalize the shopping experience for each customer. This trend is set to continue in 2022, with more companies implementing personalized product recommendations and tailored marketing campaigns.

  1. Social Commerce

Social media platforms are increasingly becoming shopping destinations. With features like shoppable posts and in-app checkout, social commerce is poised to grow in 2022, providing new opportunities for businesses to reach customers.

  1. Voice Commerce

Voice-activated shopping is on the rise, thanks to the proliferation of smart speakers and virtual assistants. In 2022, more consumers are expected to use voice commands to make purchases, prompting businesses to optimize their ecommerce sites for voice search.

  1. Augmented Reality (AR) Shopping

AR technology is transforming the way customers shop online. Ecommerce businesses are integrating AR features that allow shoppers to visualize products in their real environment before making a purchase decision.

  1. Subscription Ecommerce

Subscription-based ecommerce models continue to gain popularity. Businesses are offering subscription boxes and services to secure recurring revenue and build long-term customer relationships.

  1. Buy Now, Pay Later

“Buy now, pay later” (BNPL) options have become increasingly common at online checkout. These services allow customers to spread payments over time, making high-ticket purchases more affordable and driving higher conversion rates.

  1. Fast and Free Shipping

Consumers expect fast and often free shipping in 2022. Ecommerce businesses are investing in logistics and fulfillment strategies to meet these demands while managing costs.

  1. Cross-Border Ecommerce

The global nature of ecommerce means that cross-border sales are a significant opportunity. In 2022, more businesses are expected to expand their reach by selling to international customers.

  1. Ecommerce Marketplaces

Ecommerce marketplaces like Amazon, eBay, and Alibaba continue to dominate online retail. Brands are increasingly leveraging these platforms to reach a broader audience and gain exposure.

  1. User-Generated Content

Customer reviews, ratings, and user-generated content have a significant impact on purchase decisions. Ecommerce businesses will focus on encouraging and showcasing user-generated content in 2022.

  1. Chatbots and AI Customer Support

Chatbots and AI-powered customer support are becoming essential for handling customer inquiries and providing assistance 24/7. Businesses will continue to invest in AI-driven solutions to enhance customer service.

  1. Payment Security

Payment security remains a top priority for ecommerce businesses in 2022. With the increasing prevalence of online fraud, companies are implementing advanced security measures to protect customer data.

  1. Data Privacy and Compliance

Data privacy regulations like GDPR and CCPA are forcing businesses to be more transparent and responsible with customer data. Compliance with these regulations is critical to maintaining trust.

  1. Influencer Marketing

Influencer marketing is a powerful way to reach a targeted audience. In 2022, expect to see more collaborations between ecommerce brands and influencers to promote products.

  1. Niche Ecommerce

Niche ecommerce stores are gaining traction as they cater to specific customer segments with unique products and personalized experiences.

  1. Voice Search Optimization

With the rise of voice-activated devices, optimizing ecommerce websites for voice search is crucial for visibility and accessibility.

  1. Video Marketing

Video content continues to engage and convert customers. Ecommerce businesses will invest in video marketing to showcase products and tell compelling stories.

  1. Virtual Reality (VR) Shopping

While still in its early stages, VR shopping experiences are being explored by forward-thinking businesses. In 2022, we may see more experimentation with VR in ecommerce.

  1. Social Responsibility

Consumers are increasingly valuing brands that demonstrate social responsibility. Ecommerce businesses will align with social causes and showcase their efforts to make a positive impact.

  1. Data-Driven Decision Making

Access to data is critical for ecommerce success. Companies will rely on data analytics to make informed decisions about product offerings, marketing strategies, and customer experiences.

  1. Automation and AI in Supply Chain

Automation and AI are being integrated into supply chain operations to improve efficiency, reduce costs, and ensure products are in stock and delivered on time.

  1. Sustainable Packaging

Reducing packaging waste is a priority for environmentally-conscious consumers. Ecommerce businesses will explore sustainable packaging options to minimize their environmental footprint.

  1. Local Ecommerce

Supporting local businesses is a growing trend. Ecommerce stores will offer options for customers to buy locally and support their communities.

  1. Customer Loyalty Programs

Retaining customers is often more cost-effective than acquiring new ones. Ecommerce businesses will invest in loyalty programs and incentives to keep customers coming back.

  1. Real-Time Inventory Management

Real-time inventory tracking ensures accurate product availability information for customers, reducing the risk of overselling or disappointing customers.

  1. Ecommerce Analytics Tools

Ecommerce analytics tools are becoming more sophisticated, helping businesses gain deeper insights into customer behavior, sales trends, and website performance.

Conclusion

As we venture into 2022, the ecommerce landscape is poised for continued growth and innovation. To thrive in this competitive space, businesses must stay abreast of the latest trends and leverage data and technology to provide exceptional customer experiences. Whether it’s embracing sustainability, adopting new payment options, or harnessing the power of AI and AR, ecommerce is evolving to meet the changing needs and expectations of consumers. By staying informed and adaptable, ecommerce businesses can look forward to a more profitable and sustainable future in 2022 and beyond.

 

Mark Walker-Ford

Director, Red Website Design