Are you looking for content ideas to fill your social media calendar? Want to know the type of posts that will work well with your followers?

Conversion Minded share their tips for success in this infographic.

Here are a few items that make their list:

  • Inspirational quotes
  • Blog posts
  • Challenges
  • Case studies
  • Videos

Check out the infographic for more detail.

Social Media Content Calendar: 24 Types of Post to Share With Your Followers [Infographic]

 

In today’s digital age, social media has become an integral part of our daily lives. Whether you’re an individual looking to connect with friends and family or a business trying to reach your target audience, social media platforms offer a powerful means of communication. To make the most of your social media presence, it’s essential to have a well-structured content calendar. In this blog post, we’ll explore 24 types of posts that you can include in your social media content calendar to engage and connect with your followers effectively.

1. Text Posts

Text posts are the simplest yet highly effective way to engage with your audience. You can use them to share thoughts, quotes, or ask questions to spark conversations. Remember to keep your text concise and engaging to capture your followers’ attention.

2. Images

Visual content often performs better on social media platforms. Share high-quality images related to your brand, products, or services. You can also use eye-catching graphics, infographics, or memes to convey your message creatively.

3. Videos

Videos are a powerful medium for storytelling. You can create product demonstrations, behind-the-scenes clips, customer testimonials, or educational content in the form of videos. Live streaming is another excellent way to connect with your audience in real-time.

4. Links to Blog Posts or Articles

If you have a blog or regularly publish articles, share links to your latest content on social media. Provide a brief teaser or summary to pique your followers’ interest and encourage them to click through and read more.

5. User-Generated Content

Encourage your followers to create content related to your brand and share it on their profiles. Reposting user-generated content not only showcases customer satisfaction but also builds a sense of community around your brand.

6. Polls and Surveys

Engage your audience by creating polls or surveys related to your industry or products. This not only sparks interaction but also provides valuable insights into your audience’s preferences and opinions.

7. Contests and Giveaways

Running contests or giveaways is an excellent way to boost engagement and grow your follower base. Ensure that the rules are clear, and the prizes are attractive to your target audience.

8. Behind-the-Scenes

Humanize your brand by sharing behind-the-scenes glimpses of your company culture, team members, or the process of creating your products or services. This helps build trust and authenticity.

9. Testimonials and Reviews

Share positive testimonials and reviews from satisfied customers. This social proof can help build trust and credibility with potential customers.

10. Tutorials and How-To Guides

Educate your audience by creating tutorials or how-to guides related to your niche. These can be in the form of written posts, videos, or infographics.

11. Product Spotlights

Highlight specific products or services you offer. Share their features, benefits, and use cases to entice your followers.

12. Seasonal Posts

Celebrate holidays, seasons, or special events relevant to your audience. Creating themed content can resonate with your followers and create a sense of belonging.

13. Quotes and Inspirational Messages

Inspire and motivate your followers by sharing quotes or inspirational messages that align with your brand’s values and mission.

14. Challenges

Create challenges or hashtag campaigns that encourage user participation. Challenges can be fun, creative, or related to a social cause your brand supports.

15. Customer Stories

Share success stories or experiences of your customers who have benefited from your products or services. This provides social proof and demonstrates the value you provide.

16. Industry News and Trends

Stay updated with the latest news and trends in your industry. Share relevant articles or your insights to position your brand as an industry leader.

17. Milestones and Achievements

Celebrate your company’s milestones and achievements, whether it’s a significant anniversary, reaching a certain number of followers, or a business award.

18. AMA (Ask Me Anything)

Host an “Ask Me Anything” session where your audience can ask questions directly. This fosters transparency and builds a stronger connection with your followers.

19. Social Media Takeovers

Collaborate with influencers or employees to take over your social media accounts for a day. This can bring fresh perspectives and new audiences to your brand.

20. Flashbacks and Throwbacks

Share nostalgic content from your brand’s history, such as old photos, videos, or posts. It’s a great way to connect with long-time followers and show how far you’ve come.

21. Customer Feedback and Suggestions

Show that you value your customers’ opinions by sharing their feedback and suggestions. This demonstrates your commitment to improvement and customer satisfaction.

22. Day-in-the-Life Posts

Give your audience a glimpse into a typical day in the life of your team members or employees. This humanizes your brand and creates a personal connection.

23. Infographics

Condense complex information into visually appealing infographics. They are highly shareable and can help you convey statistics, data, or tips effectively.

24. Interactive Content

Engage your audience with interactive content such as quizzes, polls, or interactive stories. These keep your followers actively involved and entertained.

Remember that the key to a successful social media content calendar is variety. Mix and match these post types to keep your content fresh and engaging. Additionally, analyze your social media metrics to understand which types of posts resonate the most with your audience and adjust your content strategy accordingly.

In conclusion, a well-structured social media content calendar is essential for effectively reaching and engaging your followers. By incorporating these 24 types of posts into your calendar, you can build a strong online presence, foster community, and ultimately achieve your social media marketing goals. So, start planning your content calendar today and watch your social media presence thrive!

Mark Walker-Ford

Director, Red Website Design