Are you in the process of creating your website about page? Looking for content ideas to help you tell your company’s story more effectively?

Marketing Profs share their tips for success in this infographic.

How to Tell Your Story: 8 Questions to Answer on Your About Page [Featured Image]

Here’s a quick summary:

  • What is unique about your business?
  • What is interesting about how your business was founded?
  • What problem is your company trying to solve?
  • What inspired your business?
  • What “AHA” moments has your company had?
  • How has your business evolved?
  • What’s an unobvious way to tell your story?
  • What do you consider normal that other people would think is cool?

Check out the infographic for more detail.

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How to Tell Your Story: 8 Questions to Answer on Your About Page [Infographic]