Are you in the process of starting a new business? Want to create a buyer persona to aid your marketing efforts?

Graztti share their tips for success in this infographic.

Here’s a quick summary:

  • Discover the right fit
  • Incorporate negative personas
  • Look out for real buyers, not ideal buyers
  • Go beyond generic demographics
  • Bear the sample size in mind
  • Too many or too few personas
  • Humanise buyer persona

Check out the infographic for more detail.

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7 Steps to Create a Buyer Persona for Your Business [Infographic]