Are you in the process of starting a new business? Want to create a buyer persona to aid your marketing efforts?
Graztti share their tips for success in this infographic.
Here’s a quick summary:
- Discover the right fit
- Incorporate negative personas
- Look out for real buyers, not ideal buyers
- Go beyond generic demographics
- Bear the sample size in mind
- Too many or too few personas
- Humanise buyer persona
Check out the infographic for more detail.