Do you invest into building the brand of your B2B business? Want to learn why you should invest more into becoming a little more B2C?

The Commerce Shop share the stats you need to know in this infographic.

They cover the following:

  • Importance of emotion in B2B decision making
  • Messages vs emotions in B2B
  • Short and long-term effectiveness of brand building

Check out the infographic for more.

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The Importance of Branding for B2B Businesses: Stats You Need to Know [Infographic]