Are you looking for ways to measure your social media strategy? Want to discover how well your social media posts perform?

Hootsuite share their KPI calculation guide in this infographic.

Here are a few metrics they cover:

  • Growth rate percentage
  • Post reach percentage
  • Applause rate percentage
  • Average engagement rate percentage

Check out the infographic for more.

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13 Social Media KPIs You Should Track & How to Calculate Them [Infographic]