The Buyer’s Journey: What TOFU, MOFU & BOFU Mean for You

Are you trying to understand your buyer’s journey when purchasing your products or services? Want to learn the actions you should take for each stage in that process?

Uhuru Network share their tips for success in this infographic.

They break things down as into the following stages:

• TOFU – Top of the Funnel or Awareness Stage
• MOFU – Middle of the Funnel – Consideration Stage
• BOFU – Bottom of the Funnel – Decision Stage
• Customer / Client – Post-Purchase Stage

Check out the infographic for more detail.