Are you looking for ways to optimise your pay per click marketing campaigns? Want to reduce click spend and increase conversions?

Invesp share their PPC tips for success in this infographic.

Here are a few points that make their list:

  • Define your goal
  • Research your target audience
  • Do proper keyword research
  • Use negative keyword lists
  • Do keyword group segmentation
  • Write killer ad copy
  • Have clear call to action
  • Create effective landing page relevant to ad
  • Use geo-targeting
  • Test different ad positions

Check out the infographic for more.

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20 Quick Tips to Optimise Your Pay per Click Marketing Campaigns [Infographic]