Are you looking for ways to improve your pay per click ad campaigns? Want to get a better return on your Google Ads spend?

Campaign Monitor share their PPC optimisation strategies in this infographic.

Here’s a quick summary:

  • Update your keywords list regularly
  • Improve your website’s performance
  • Ensure your website’s secure and accessible
  • Create localised landing pages
  • Use ad extensions
  • Develop a re-marketing strategy
  • A/B test everything
  • Capitalise on FOMO
  • Focus on the channels that deliver the most conversions
  • Brush up on your copywriting skills

Check out the infographic for more detail.

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10 Strategies to Optimise Your PPC Ads & Boost Sales [Infographic]