Are you looking for ways to segment your target audience? Want to create hyper-targeted strategies for each of your clients?

SEMrush share their market segmentation tips in this infographic.

They break things down as follows:

  • Geographical
  • Psychographic
  • Behavioural
  • Demographic
  • Media
  • Benefit

Check out the infographic for more.

Market Segmentation: The Key Criteria to Define Your Target Audience [Infographic]