September, 2014

How Your Company Colours Make Your Customers Feel

September 16th, 2014|Logo design, Marketing|

Colour plays a huge part in how you make your customers feel and ultimately how successfully your overall marketing strategy performs. Whether customers are looking at your logo, website or any other marketing material, the colours you use evoke certain feelings which can have either a positive or negative effect on the message you are trying to convey. Take a look at this infographic from Logikal Code which shows you what feelings each colour evokes, are your colours having the desired effect? […]

June, 2014

Why Colour Matters When You are Designing Your Website and Logo

June 20th, 2014|Logo design, Web design|

If you’re in the process of starting a new business, or rebranding an existing one, the colours you are going to use on your website and logo should be one of the biggest questions you ask yourself. The infographic below from One Lily looks at how colours work together by grouping them into three categories; Cool, Warm and Neutral. It also shows you what we perceive each colour to mean. […]

March, 2014

How to Choose the Right Colour for Your Logo and Website

March 19th, 2014|Logo design, Web design|

Most people have a clear idea of the colour scheme they want to use for their logo and website when they start a new business. Red has always been my favourite colour, so choosing our colour scheme (and company name) was a fairly painless task. We do often speak to people who aren’t sure what colour they should be using though, hopefully this guide will help you. Infographic brought to you by DesignMantic. […]

February, 2014

What Your Logo Says About Your Business

February 21st, 2014|Logo design, Marketing|

In a hyper competitive business world, image is everything! Your logo design is the one thing that will be present across all your marketing media and is the easiest thing for consumers to remember. We all know what the Golden Arches are right? So what does your logo say about you? 123 Print have created this handy infographic that breaks down what the colours and fonts you use say about your business. […]