Logo Design Tips, Help & Advice

Q: What Your Logo Says About You: The Psychology of Colour in Logo Design

What does your logo colour say about your business? Have you chosen the right colour scheme to appeal to your target market? Our colour scheme is red (obviously) with a strong hint of pink. This gives us a bold and energetic feel (typical of the colour red) but with a friendly and more approachable twist (typical of the colour pink). Take a look at the infographic below from Gold Coast Design Studio to see what your logo colours say about you.

Q: Logo Design Tips: How to Create a Unique and Unforgettable Logo

How unique is your company logo ? Does it make you stand out from the crowd or does your business get lost amongst your competitors? Your logo is one of the first things your clients will see. Whether it’s on your website, business card or any other marketing material, it’s your first chance to make an impression – and first impressions go a long way towards a consumer’s decision to become a customer. But how do you ensure your logo is unique and unforgettable? Take a look at this infographic from Sothink Media for some tips.

Q: Starting a Business? 8 Crucial Steps to Create a Kickass Brand

Are you considering starting a new business? Do you need some guidance on how to create a brand identity that stands out from your competitors? Establishing an awesome brand identity from the outset can play a crucial role in the success of your startup business. Without a logo and website that sets you aside from your competitors you could struggle to win business and get customers through the door. To ensure your brand kicks ass follow the 8 steps in this infographic from 99 Designs .

Q: Marketing and Design Basics: How The Colours You Use Influence People

What colours do you use in your logo , website and other marketing material? Are you aware of how those colours are influencing your potential customers’ decisions? Countless studies have found that particular colours have different stimulating effects on consumers . Knowing how colour affects your potential consumers will help you tailor your marketing strategy and influence your target market. For more information about how colours influence people take a look at the infographic below from Homestead .

Q: Logo Psychology: How Your Logo Can Affect Your Customers Thinking

What happens when your customers see your logo? Do they think “amateurish and no thanks”, or do they think “very swish and yes please”? Your logo design plays an important role in influencing the buying decision of potential customers so choosing the right colours and shapes is essential to evoke the required response. But just how do your customers make those decisions? Scientists have studied how we process what we see in a logo and Logomaker have published their findings in the infographic below.

Q: 40 Creative Ways to Incorporate a Hidden Message in Your Logo

Are you considering having a new logo designed ? Are you wondering how to incorporate a hidden message to really set your business aside from your competitors? Taking on board how others have achieved this can act as inspiration for your own logo so take a look at this infographic from Made by Oomph which contains 40 examples of hidden messages and what they actually mean.

Q: How Your Logo and Website Fonts Make Your Customers Feel

What type of font are you using in your logo and on your website? Do you have any idea what image that portrays or how it makes your customers feel? The psychology of typography probably isn’t something you consider when you design your new logo and website but the guys at RCM Websites have put together this infographic which shows you some different font types and how they are perceived.

Q: How Your Logo Colour Makes Your Customers Feel

When you start a new business one of the first things you’ll probably do is contact a logo designer . Someone who can turn your company name and concept into reality. Not only is the company name important, but also the colours you use as they will go a long way to determine the image your business portrays. Do you want to be seen as dependable and trustworthy, young and exciting, or all of those? Print Print have put together this infographic which shows you how colour defines a brand , handy if you’re undecided on your colour scheme.