July, 2014

The Top 5 Marketing Mistakes Small Business Owners Make

July 22nd, 2014|Marketing|

Most small business owners we speak to aren’t afraid to admit they know very little about how to market their business. They’re good at what they do and they love doing it but their failing marketing attempts often leave their business struggling. If that sounds like you take a look at the infographic below from Wellington Group which gives you the top 5 marketing mistakes small business owners are likely to make. If any of those apply to your business take steps to correct them. […]

6 Grammar Mistakes That Are KILLING Your Internet Marketing Strategy

July 18th, 2014|Marketing|

There’s no getting away from it, your internet marketing strategy revolves around written content! Whether it’s your website, your blog or your social media posts, you are using text to communicate with customers and prospects on a daily basis. If you’re making grammatical errors within that text you’ll probably find your marketing efforts are being completely wasted due to the unprofessional image you are portraying. If you didn’t listen to your English Language teacher at school you might want to take a look at this infographic from Scribendi which gives you 6 grammar mistakes to avoid. […]

10 Stats That Will Make You Change the Way You Market Your Business to Men

July 17th, 2014|Marketing|

As we all know men and women aren’t created equal. You’ve no doubt heard the saying Men Are from Mars, Women Are from Venus? Well research shows us that there are big differences between men and women when it comes to marketing too. If your business offers a product or service that is likely to be purchased by men take a look at the stats in the infographic below from Entrepreneur and shape your marketing strategy accordingly. […]

5 Tips to Jumpstart Your Failing Marketing Strategy

July 16th, 2014|Marketing|

Does your small business have a marketing strategy in place which is failing to deliver results? Or are you just too busy servicing your existing customers to dedicate enough time to a “strategy”? Either way, if your marketing strategy needs a kick up the rear end take a look at the 5 tips shown in this infographic by The Mines Press. […]

12 Rules Every Startup Business Must Follow

July 14th, 2014|Business, Marketing|

Are you in the process of starting a new business? It’s no doubt an exciting process for you but will come with countless challenges and hurdles along the way. Mistakes will inevitably be made but if you use the infographic below from Entrepreneur as a guide you should have every chance of success. […]

10 Reasons Why Customer Reviews MUST be Part of Your Internet Marketing Strategy

July 11th, 2014|Marketing|

We love getting good reviews from our customers. It’s extremely satisfying knowing you’ve done a good job and helped someone get their business off the ground. But more importantly, it’s our customer reviews they helps us to win new business from other potential clients. Consumers trust online reviews, but just how powerful are they? Take a look at the infographic below from Brand which gives you 10 reasons why reviews should be part of your marketing strategy. […]

10 Tips on Adding Humour to Your Marketing Strategy Using Memes

July 11th, 2014|Marketing|

For those who don’t know a meme is usually a video or funny image with a text caption that is spread across social media with slight variations to suit the person or company sharing it. You’ve probably seen the hilarious picture of a baby with his fist clenched attached to a multitude of different captions (you’ll see it on the infographic below). Memes can be a great way to add some humour to your marketing strategy. Follow the tips in this infographic from Who Is Hosting This to get started. […]

June, 2014

7 Reasons You Will Need to Change Your Marketing Strategy in 2015

June 25th, 2014|Marketing|

As technology changes so do the mind-sets and purchasing actions of your potential customers. What has worked for you in the past may not work in the future. The infographic below from Reuven Gorsht introduces you to a chap called Mike who represents your customer in 2015 and shows why your marketing strategy will have to change. […]