Social Media Advertising: A Comprehensive Guide to Paid Social Adverts

By |PPC, Social media|

Are you considering paying for social media ads? Want some guidance on what social networks are best for you? Whilst social media networks are a great way to market your business for free, most offer some paid options that will really supercharge your results. The infographic below from Direct Online Marketing shows you what options are available and the advantages of each. You’ll find information on paid adverts for Twitter, Facebook, LinkedIn, Google Plus, YouTube, Tumblr, StumbleUpon and Foursquare. […]

40+ Digital Marketing Stats That Will Make You Change Your Strategy TODAY

By |Content marketing, Email marketing, Marketing, PPC, SEO, Social media|

Do you have a limited budget and time to set aside for your digital marketing efforts? Looking for the best ways to make use of it? The guys at Smart Insights have put together the infographic below which contains a ton of stats about the reach, interaction and conversions of a range of digital marketing techniques we see in use today. Take a look and see which techniques are the best fit for you. […]

Google Adwords for Beginners: 28 Tips to Get Started With Paid Search

By |PPC|

Are you considering paying to get your site to the top of Google? Want some tips on how to make the most of Google Adwords? Paid adverts appear above the natural and maps listings you see when you search for something on Google so the benefits of being listed there are obvious. There are many pitfalls of Adwords though, some of which could be very costly so it’s vital you get things right. To help, the guys at White Shark Media have put together the infographic below which contains 28 tips for Adwords beginners. […]

SEO or PPC? The Pros and Cons of SEO and Paid Adverts

By |PPC, SEO|

Are you considering using SEO or pay per click adverts to market your website? Are you unsure which method is best for you? SEO done the right way is a long term strategy that produces results that can last for years, pay per click marketing offers quick results that stop as soon as you stop paying for ads. A combination of the two in the early days of starting a business is a very good way to go. For a more in depth comparison of the two take a look at this infographic from A Work Of Art. […]

Paid Advertising: How Google Adwords Compare to Facebook Ads

By |Marketing, PPC|

Are you considering paying for online adverts? Not sure whether you should give your money to Google or Facebook? Both offer a paid advertising service with distinct advantages depending on the goals of your campaign so you should carefully consider what those goals are and before deciding which is the best platform for you. To help make that decision Wishpond have created the infographic below comparing the advantages of each. […]

SEO vs PPC: The Pros and Cons of SEO and Pay Per Click Marketing

By |PPC, SEO|

The first thing you want to do when you create a new website is start driving targeted traffic. After all, there’s no point having a nice new website if nobody can see it right? There are many ways to drive traffic to your website, both online and offline, but here we are comparing two of the most popular methods available via Google. These are search engine optimisation (SEO) and pay per click (PPC). Take a look at the infographic below which compares the pros and cons of each. […]

SEO vs Pay per Click: Who Wins?

By |PPC, SEO|

For those who don’t know, SEO is the process of improving your websites ranking in the free, organic Google listings. Pay per Click (PPC) means paying for adverts that appear around those listings. The infographic below from David McBee compares SEO and PPC to dieting and plastic surgery. Which method do you prefer? […]