July, 2015

Google Remarketing: What It Is and Why You Should Use It

July 7th, 2015|PPC|

Are you looking for ways to convert more of your website visitors into customers? Have you considered how Google Remarketing can help? Remarketing enables you to place paid adverts onto the screens of people who have visited your website previously. It’s a great way of giving your business a second chance with those who may not think to go back to your site. The guys at Digitrio have explained more in the infographic below. […]

May, 2015

Google Adwords: 33 Quick Tips for a Better Pay per Click Campaign

May 8th, 2015|PPC|

Are you using Google Adwords to drive traffic to your website? Are you looking for ways to get more from your advertising spend? If you haven’t taken the time to learn the basics you could find your pay per click funds drain away very quickly with very little return. Lucky for you the guys at Ethos 3 have put together the infographic below containing 33 quick and simple Google Adwords tips. The tips are curated from some of the world’s biggest blogs and experts, well worth a read! […]

April, 2015

How to Succeed on Google: What You Need to Know About SEO and PPC

April 27th, 2015|PPC, SEO|

Is achieving success on Google one of your aims this year? Not sure if you should be investing in SEO or PPC? Not many people are aware that over 90% of online experiences start with a search engine. With those kind of figures it’s easy to see that achieving success on Google shouldn’t be something you desire, it’s something you need in order to survive! For some guidance the team at JBH and Smart Insights have put together the infographic below detailing the state of SEO and PPC in 2015. […]

February, 2015

Online Advertising: A Beginners Guide to Social Media and Google Ads

February 18th, 2015|Marketing, PPC|

Are you considering using paid adverts to promote your services online? Are you struggling to figure out what platforms are best for you? Getting paid adverts wrong can be very costly, there’s nothing more disheartening that watching hundreds of pounds disappear without a single lead coming your way. Make sure you know the basics before spending your hard earned cash. To help you get started Who Is Hosting This have created the infographic below. […]

January, 2015

How to Design SEO and PPC Landing Pages That Convert Visitors Into Customers

January 29th, 2015|PPC, SEO, Web design|

Are you using landing pages as part of an SEO or PPC campaign? Looking for some tips on how to increase your conversions? There’s no point spending time and money on a search engine optimisation (SEO) or pay per click (PPC) campaign if your visitors don’t know what they need to do when they land on your site. Laying the required information out correctly is key to your success. For some guidance take a look at this infographic from HubSpot to ensure your landing pages convert your visitors into customers. […]

Social Media Advertising: A Comprehensive Guide to Paid Social Adverts

January 22nd, 2015|PPC, Social media|

Are you considering paying for social media ads? Want some guidance on what social networks are best for you? Whilst social media networks are a great way to market your business for free, most offer some paid options that will really supercharge your results. The infographic below from Direct Online Marketing shows you what options are available and the advantages of each. You’ll find information on paid adverts for Twitter, Facebook, LinkedIn, Google Plus, YouTube, Tumblr, StumbleUpon and Foursquare. […]

40+ Digital Marketing Stats That Will Make You Change Your Strategy TODAY

January 21st, 2015|Content marketing, Email marketing, Marketing, PPC, SEO, Social media|

Do you have a limited budget and time to set aside for your digital marketing efforts? Looking for the best ways to make use of it? The guys at Smart Insights have put together the infographic below which contains a ton of stats about the reach, interaction and conversions of a range of digital marketing techniques we see in use today. Take a look and see which techniques are the best fit for you. […]

Google Adwords for Beginners: 28 Tips to Get Started With Paid Search

January 21st, 2015|PPC|

Are you considering paying to get your site to the top of Google? Want some tips on how to make the most of Google Adwords? Paid adverts appear above the natural and maps listings you see when you search for something on Google so the benefits of being listed there are obvious. There are many pitfalls of Adwords though, some of which could be very costly so it’s vital you get things right. To help, the guys at White Shark Media have put together the infographic below which contains 28 tips for Adwords beginners. […]

SEO or PPC? The Pros and Cons of SEO and Paid Adverts

January 14th, 2015|PPC, SEO|

Are you considering using SEO or pay per click adverts to market your website? Are you unsure which method is best for you? SEO done the right way is a long term strategy that produces results that can last for years, pay per click marketing offers quick results that stop as soon as you stop paying for ads. A combination of the two in the early days of starting a business is a very good way to go. For a more in depth comparison of the two take a look at this infographic from A Work Of Art. […]

Paid Advertising: How Google Adwords Compare to Facebook Ads

January 8th, 2015|Marketing, PPC|

Are you considering paying for online adverts? Not sure whether you should give your money to Google or Facebook? Both offer a paid advertising service with distinct advantages depending on the goals of your campaign so you should carefully consider what those goals are and before deciding which is the best platform for you. To help make that decision Wishpond have created the infographic below comparing the advantages of each. […]