December, 2014

SEO vs PPC: The Pros and Cons of SEO and Pay Per Click Marketing

December 9th, 2014|PPC, SEO|

The first thing you want to do when you create a new website is start driving targeted traffic. After all, there’s no point having a nice new website if nobody can see it right? There are many ways to drive traffic to your website, both online and offline, but here we are comparing two of the most popular methods available via Google. These are search engine optimisation (SEO) and pay per click (PPC). Take a look at the infographic below which compares the pros and cons of each. […]

May, 2014

SEO vs Pay per Click: Who Wins?

May 22nd, 2014|PPC, SEO|

For those who don’t know, SEO is the process of improving your websites ranking in the free, organic Google listings. Pay per Click (PPC) means paying for adverts that appear around those listings. The infographic below from David McBee compares SEO and PPC to dieting and plastic surgery. Which method do you prefer? […]