Pay per Click (PPC) Tips, Help & Advice

Q: The Evolution of Google Ads: How the Design Has Changed Since 2007 [Infographic]

Do you struggle to tell which Google listings are paid ads and which are organic? Want to know how Google Ads have visually changed over time? Search Engine Land share the evolution of Google Ads in this infographic. The graphic highlights changes in the following: Ad text colour Ad background colour Ad label position Ad label colour Favicons Check out the infographic for more detail.

Q: How to Integrate SEO & PPC for a Monumental Digital Marketing Strategy [Infographic]

Are you looking for ways to improve your digital marketing efforts? Want to know how to combine SEO and PPC strategies for a kick-ass online presence? Branex share their ideas for integrating SEO and PPC in this infographic. Here’s a quick summary: Improve your SEO strategy with PPC keyword data Use long tail keywords in your PPC campaigns Share expensive keywords with your SEO team Incorporate PPC into retargeting campaigns Create ads that match content Improve quality score Enable strategic CRO testing Check out the infographic for more detail.

Q: SEO v PPC: How to Choose Where to Spend Your Marketing Budget [Infographic]

Are you trying to decide how to spend your online marketing budget? Want to compare the benefits of search engine optimisation and pay per click ? SpyFu share their guide to SEO and PPC in this infographic. The cover the following points: End goal Cost Time Results Strategy ROI Check out the infographic for more detail.

Q: 5 Google Pay per Click Remarketing Tips to Boost Traffic & Reduce Costs [Infographic]

Are you just getting started with a Google Ads remarketing campaign? Want to know how to optimise your PPC remarketing efforts to increase traffic and reduce spend? Digital Marketing Philippines share their PPC tips for success in this infographic. Here’s a quick summary: Focus on your top-performing campaigns first Create remarketing campaigns for high-value and know customers Bid aggressively for visitors who already expressed purchase intent Use negative keywords to improve your ads quality score Set optimal frequency cap Check out the infographic for more detail.

Q: 6 Essential Landing Page Elements to Use in Your Paid Advertising Campaigns [Infographic]

Are you looking for ways to optimise your paid ad landing pages ? Want to convert more of your paid advertising traffic into sales and enquiries? KISSmetrics share their essential landing page features in this infographic. Here’s what makes their list: The headline The hero shot Data collection The CTA The benefits The safety net CTA Check out the infographic for more detail.

Q: PPC Ad Basics: 8 Landing Page Mistakes to Avoid at All Costs [Infographic]

Are you just getting started with a pay per click ad campaign for your business? Need help creating landing pages that convert paid traffic into leads and sales? We share 8 landing page mistakes to avoid in this infographic. Here’s a quick summary: Multiple Calls to Action Poorly Written Copy Bad Typography Using Low-Quality Images / Not Using Images at All Lengthy Lead Capture Form Cluttered or Complex Page Layout Slow Page Loading Speed Not Optimised for Mobile Devices Check out the infographic for more detail.

Q: 5 Essential Landing Page Elements for a More Effective Website [Infographic]

Are you looking for ways to improve your SEO and PPC landing pages? Want to convert more of your website traffic into leads and enquiries? Unbounce share the anatomy of a successful landing page in this infographic. Here’s a quick summary: Your Unique Selling Proposition (USP) The hero shot (images / video showing context of use) The benefits of your offering Social proof A single conversion goal Check out the infographic for more detail.

Q: The Ultimate Google Ads Image Size Cheat Sheet for 2019 [Infographic]

Are you just getting started with a Google Ads strategy for your business? Want to know the right image sizes to use on their display network? Techwyse share their Google Ads image size guide in this infographic. They break things down as follows: Accepted file formats Maximum file sizes Non-animated image ad sizes Animated image ad sizes HTML5 ad sizes Check out the infographic for more detail.