Digital Marketing ROI: Email Marketing vs Social Media vs Paid Advertising [Infographic]

Are you considering how to spend your marketing budget over the next 12 months? Want to know which digital marketing channel offers you the best return on investment? Campaign Monitor share the stats you need to know in this infographic. They compare the following digital marketing techniques: Email marketing Social media marketing Paid advertising Check out the infographic for more detail.

Pay per Click (PPC) Tips, Help & Advice

Q: Ad Auction Factors: How Google & Facebook Decide Which Ads to Show [Infographic]

Are you considering investing in pay per click ads ? Want to understand how Google & Facebook decide which ads to show on their platforms? Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic. Here are the Facebook Ads factors to consider: Bid Relevance / quality of ad Estimated action rate And here are the Google Ads factors to consider: Bid (CPC) Quality score Optional: Conversions tracking Check out the infographic for more detail.

Q: Google Ads Benchmarks: The Best Performing Mobile Ads by CTR, CVR, CPC & CPA [Infographic]

Are you considering investing in Google Ads over the next year? Want to know which types of ads have the higher click through rate and cost per click? Wordstream share the mobile benchmarks you need to know in this infographic. They break stats down into the following sections: Search Ads Display Ads Shopping Ads Video Ads Mobile App Install Ads Check out the infographic for more detail.

Q: 100+ Google Ads Stats from 2018 to Guide Your 2019 PPC Strategy [Infographic]

Are you considering investing in Google Ads in the next year? Want to better understand the trends that will affect the outcome of your efforts? Wordstream share the facts and figures you need to know in this infographic. Here’s a summary of what you’ll learn: Average Mobile Click-Through Rate (CTR) in Google Ads by industry. Average Mobile Cost per Click (CPC) in Google Ads by industry. Average Mobile Conversion Rate (CVR) in Google Ads by industry. Average Mobile Cost per Action (CPA) in Google Ads by industry. Check out the infographic for more detail.

Q: Google Ads Glossary: 200+ Terms & Definitions You Need to Know [Infographic]

Are you just getting started with a Google Ads campaign ? Want to learn the terminology you’ll come across when setting up your ads? We share 200+ Google Ads terms and definitions you need to know in this infographic. Here are a few you need to learn quickly: A/B Testing Ad Rank Average CPC Bounce Rate Call to Action Check out the infographic for more detail.

Q: 8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Are you looking for ways to improve the conversion rate of your paid advertising campaigns ? Want your website landing pages to offer a better user experience? Get Response share their UX tips for success in this infographic. Here’s a quick summary: Make Your Site’s Purpose Clear Onboarding Experience Matters Engage with your Users Content is King Say Thanks! Start Running A/B Tests Create Responsive Landing Pages Check and Analyse Your Site’s Statistics Check out the infographic for more detail.

Q: Adwords & Social Media PPC Stats & Trends All Marketers Need to Know [Infographic]

Are you looking for ways to improve your pay per click marketing strategy ? Want to ensure you are maximising your ad spend across Adwords and social media? Grazitti share the stats and trends you need to know in this infographic. They include the following predictions for the year ahead: Increase in budget The rise of Artificial intelligence The rise of Programmatic Advertising Check out the infographic for more detail.