Get Higher on Google: 4 Steps to Achieve Local SEO Greatness

By |SEO|

Consumers like to use local companies. Most of us feel more comfortable buying from a company we know is just down the road. More often than not we will search for a product or service in our local area, but even if we don’t, Google knows where we are and will show us local results anyway. If you want to get your products and services in front of your local customers your local SEO ranking massively important. The infographic below from 123 Print gives you 4 steps to ensure your site appears in the local search results. […]

3 Steps to Prepare for Your SEO Marathon

By |SEO|

Search Engine Optimisation (SEO) isn’t a quick fix, it’s a marathon not a sprint! Anyone who tells you otherwise doesn’t know what they are talking about and is probably using shady black hat techniques that might work in the short term but will lead to your site receiving a Google penalty later on down the road. The fitness themed infographic below from Volusion gives you 3 steps to use to prepare for your SEO marathon. How about that, your very own SEO personal trainer! […]

29 Tips to Create a Website That Both Google and Your Customers Love

By |SEO|

When creating and optimising a website there are two equally important parties to consider. Google decides where and when to show your site to web users searching for keywords, web searchers will then decide whether or not they want to become your customer. When potential customers contact us for a new website its often very easy to see that they have either tried to create a work of art and it isn’t being found on Google, or they’ve done everything they can to rank higher and it looks awful! The infographic below from Verve Search gives you 29 tips that will help you create a website that both Google and your customers will love. […]

15 Ways to Screw Up Your SEO and Really Piss Google Off

By |Our Infographics, SEO|

If you’ve kept up with industry news you’ll know that Google have just denounced the use of guest blogging for SEO. Their head of web spam Matt Cutts says the whole process has just got too spammy. Matt’s job is to make sure Google provides search results that are relevant and informative for the searcher and that results are free of sites using black hat SEO techniques to manipulate the rankings. Matt and Google have released a series of animal themed algorithm updates over the past few years to help combat these techniques, a process that has led to some within the industry to refer to them as the Google Zoo. That’s the theme in our infographic below which talks about these updates and outlines the SEO techniques they try to combat. […]

How Google Decides Whether Your Website is Worthy of the First Page

By |SEO|

Hopefully you all know the benefits of being on the first page of Google for a set of keywords? In a nutshell you receive more web traffic and generate more leads and sales. Which is great for any business. Google uses a complex range of factors to decide whether you are page one worthy. For a full list click here. For a quick and easy list, take a look at the infographic below from QuickSprout. […]

10 Fatal Techniques Your SEO Company is Using to Kill Your Google Ranking

By |SEO|

You’ve probably seen the spammy SEO emails that say something like this: Your website isn’t ranking on Google for your associated keywords, page one ranking guaranteed! All for just $25! Wow, a guarantee, must be legit then yeah? If you’ve been sucked in by an email like this you might want to take a look at some of the fatal techniques they’ve been using to game the system. If Google finds out, you’re in trouble! Infographic by Rankpop. […]

The Ultimate A-Z of SEO for Beginners

By |SEO|

Do you know your algorithms from your backlinks or your meta tags from your long tail keywords? If you’re fairly new to SEO you’ve probably heard these and other terms used on the internet but not really known what they mean. But fear no more, the guys at Thomson Local have put together this handy infographic with an A-Z of SEO terms. […]

Why Your Badly Designed Website is Killing Your SEO

By |SEO, Web design|

Google’s Panda algorithm update is designed to penalise poor quality websites that provide little or no value to people using their search facility. One of the factors they use to determine a poor quality site is user experience which can be determined by your bounce rate (the number of people that leave your site without clicking on another page). In theory the badly designed sites which have a higher bounce rate are thought to offer a poor user experience and will be penalised in the search engine results. But what makes a badly designed site? Take a look at the infographic below from WMG which gives you 10 web design elements you should be including to aid user experience. How many of those do you have on your site?   […]

10 Ways to Avoid This Website Crippling Google Update

By |SEO|

Starting in 2011, Google has been releasing a series of updates to their search algorithm called Panda (Yeah, that’s right, the cuddly animal). These updates are designed to penalise websites with weak content and to reward sites with good content. The infographic below from SEO.com gives you a timeline of how the Panda update started along with some tips on how to make sure that you steer clear of being penalised. […]

How Social Media Activity Can Improve Your Google Ranking

By |SEO, Social media|

Getting your site onto the first page of Google can result in a massive increase in sales enquiries. We saw a jump from approx 40 per month to over 300 per month when we landed on the first page for “Cheap Web Designer” and such like. Google is very secretive about how they rank websites though, even past employees wont give up the secrets to ranking higher in search. So how do we know what effect our social media marketing strategies are having? The guys over at TastyPlacement did some research and have put together this infographic showing some very interesting stats. […]