Why Your Badly Designed Website is Killing Your SEO

By |SEO, Web design|

Google’s Panda algorithm update is designed to penalise poor quality websites that provide little or no value to people using their search facility. One of the factors they use to determine a poor quality site is user experience which can be determined by your bounce rate (the number of people that leave your site without clicking on another page). In theory the badly designed sites which have a higher bounce rate are thought to offer a poor user experience and will be penalised in the search engine results. But what makes a badly designed site? Take a look at the infographic below from WMG which gives you 10 web design elements you should be including to aid user experience. How many of those do you have on your site?   […]

10 Ways to Avoid This Website Crippling Google Update

By |SEO|

Starting in 2011, Google has been releasing a series of updates to their search algorithm called Panda (Yeah, that’s right, the cuddly animal). These updates are designed to penalise websites with weak content and to reward sites with good content. The infographic below from SEO.com gives you a timeline of how the Panda update started along with some tips on how to make sure that you steer clear of being penalised. […]

How Social Media Activity Can Improve Your Google Ranking

By |SEO, Social media|

Getting your site onto the first page of Google can result in a massive increase in sales enquiries. We saw a jump from approx 40 per month to over 300 per month when we landed on the first page for “Cheap Web Designer” and such like. Google is very secretive about how they rank websites though, even past employees wont give up the secrets to ranking higher in search. So how do we know what effect our social media marketing strategies are having? The guys over at TastyPlacement did some research and have put together this infographic showing some very interesting stats. […]

The Top 5 Ways to Market Your Business Online

By |Email marketing, Marketing, SEO, Social media, Web design|

With over 2.5bn people using the internet throughout the world it’s clear to see why internet marketing has become extremely popular. But if you’re just starting out it can be difficult to know what techniques are available and what will be best for your business. The infographic below from Digital Marketing Phillipines gives you the 5 most effective ways to market your business online. Of course, it all starts with having a well designed website. […]

Master These 10 SEO Factors to Improve Your Ranking on Google

By |SEO|

There are hundreds of factors Google looks at in order to rank a website (complete list here). What small business owner has the time to ensure each of those is optimised though? The infographic below from Indus Net gives you 10 of the most important and easy to manage SEO factors Google uses to rank a website. Master these and you are on your way to the first page. […]

14 Ways to Make Google Love Your Site

By |SEO|

As business / website owners we all strive towards a site that sits at the top of Google. We all want to get ahead of our competitors for a set of keywords and be the first company potential customers visit. Achieving that mean feat isn’t easy though, it can take months and there are so many variables to consider it’s difficult to know where to focus your SEO efforts. Don’t let that put you off though. The infographic below from Content Crossroads gives you 14 ways you can make Google love your site. […]

14 Black Hat SEO Techniques You Should Stop Using Immediately

By |SEO|

In the SEO world the techniques we use to improve our website ranking can usually be classed as either Black Hat or White Hat. You can probably guess which are good and which are bad in the eyes of Google? The infographic below from The Marketing Zen Group gives you 14 Black Hat SEO techniques you should stop using and 12 White Hat techniques to use instead. […]

11 Types of Content You Should be Creating to Boost Your SEO

By |Content marketing, SEO|

One of the major factors Google uses to determine where to rank your website is your external links. The more relevant links from authoritative domains you have, the higher you will be placed (in theory). Google no longer allows you to manipulate the rankings by buying or building these links though, they want you to earn them by creating content that people will naturally want to link to and share instead. But what content should you be creating? This handy infographic from SEO.com gives you 11 types of content you should be creating to start earning links and building your SEO. […]

Beat Your Competitors to 70% of Your Keywords With This One SEO Trick

By |SEO|

When optimising a website most business owners and SEO companies will try to achieve rankings for a short and concise search term. However, over 70% of all search queries are for longer terms which are less competitive but highly specific. One of the most popular types comes in the form of a question. For example: “How do I get my website onto the first page of Google”. Long tail SEO is the process of targeting these types of phrases and the infographic below from HitTail shows you just how to do that. […]