The 3 Rules of SEO You MUST Follow

By |SEO|

SEO used to be easy – you could pay less than £100 for thousands of links, stuff a load of keywords on your site and see instant results – Those days are gone! Google has introduced wave after wave of Panda, Penguin and Hummingbird algorithm updates aimed at combating web spam and making sure they deliver the best results it can to those searching on the internet. Below is an infographic from Raka Creative that highlights 3 new rules of SEO all website owners must follow if they want to survive these recent updates. We’ve highlighted the most important bits below: […]

A Beginner’s Guide to Google Authorship and Author Rank

By |Content marketing, SEO, Social media|

Google’s SEO guidelines are clear: Create great content that people will naturally want to share and link to.  Blogging is one of the most widely used form of creating content and Authorship is Google’s way of recognising and rewarding writers and blog owners for the content they create. The infographic below from Internet Marketing Inc gives you an introduction to Google Authorship, the advantages it offers and some tips on how to make the most of it. […]

SEO: A Complete List Of Google’s 200 Ranking Factors

By |SEO|

SEO is the process of improving a websites ranking on the natural (unpaid) listings on Google. There are a number of factors Google considers when deciding where to rank a site both on your website and externally. Backlinko have put together this handy infographic which shows a complete list of the on-site and off-site factors Google uses to rank a website. […]