3 Trends You MUST Consider When Marketing Your Company

The digital landscape is constantly evolving to incorporate new tactics in digital marketing . As a business owner you have to understand where your clients are and how to effectively reach out to them. Below is an infographic from Syndacast with some awesome stats about the 3 trends that have emerged as the forefront of internet marketing . I’ve summarised the best bits below: 1 – Mobile There will be 2 billion smartphone users by 2015. Mobile internet traffic is increasing by 3.5% per month. Mobile share of internet traffic has increased by 25% already this year. Why is this important? As the figures show more and more people are using their mobile devices to access the internet. You need to ensure your website is clearly visible on smartphones and tablets. If not you are missing out on potential leads. 2 – Social Media Facebook has 665 million active users per day of which 23% check their account at least 5 times per day. Twitter has 288 million active users per day. Google Plus has 359 million active users per month. Why is this important? As the figures show there are lots of people using social media . If you aren’t broadcasting your message via social media you are missing out whilst your competitors are moving ahead of you. 3 – Content Marketing Content is the top reason people follow social media. 68% of consumers spend time reading content from brands they’re interested in. 37% of marketers claim a blog is the most valuable type of content marketing. Blogs give websites 434% more pages and 97% more indexed links. Why is this important? Create quality content and people will want to follow you, visit your site and share with others. The more your company is exposed to potential clients the more sales leads you’ll generate.

21 Rules of Social Media Marketing You Must Follow

There are lots of unwritten rules for most things in life – social media is no different. If you are new to social media you may not be aware of these rules and could be turning your followers off and putting your marketing strategy to waste. Below is an infographic from Social Metrics Pro which gives you 21 rules you should follow to ensure your social media marketing strategy is as effective as it can be.

A Beginner's Guide to Google Authorship and Author Rank

Google's SEO guidelines are clear: Create great content that people will naturally want to share and link to. Blogging is one of the most widely used form of creating content and Authorship is Google's way of recognising and rewarding writers and blog owners for the content they create. The infographic below from Internet Marketing Inc gives you an introduction to Google Authorship, the advantages it offers and some tips on how to make the most of it.

What Your Social Media Profile Photo Says About You

What do you use as your social media profile photo? And what does that photo really say about you? Take a look at this infographic from MyLife which gives you 10 of the most common profile photos you’re likely to see and what they actually mean.

10 Twitter Mistakes You Also Make in the Real World

We love Twitter, it can be a great place to connect with like minded small businesses . It enables us to find and promote helpful content and market our services. There can be many pitfalls of using Twitter too. Take a look at this hilarious infographic from Dashburst which shows you 10 Twitter mistakes you’re making and how they relate to real life.

Twidiots and Twankers: 7 Types of Twitter Users to Avoid

When used correctly Twitter can be a great social network to market your business. It’s important that you build a strong base of connections who will engage with and support you as you grow. There are many types of Twitter users you want to avoid too, those that will be nothing but a hindrance to you achieving your social media goals. We’ve put together 7 of the most common types you should avoid below.