Is your business stuck in the dark ages and using expensive, old school marketing tactics? Would you prefer it if sales leads came and find you? If so take a look at this infographic from AXZM which gives you the 5 essential elements of an inbound marketing strategy and a load of tools you can use to implement them. […]
If you own an eCommerce website one of your biggest issues will be visitors leaving without buying from you. Cart abandonment is thought to cost the average online shop 32% of the average monthly income. If you want to reduce that figure take a look at this infographic below from QuickSprout which shows you what makes people leave your site without buying from you and what you can do to reduce it. […]
So you’ve already got a website, you’ve decided it needs improving from a design and optimisation perspective, but how will you know how successful a redesign has actually been? To ensure your website relaunch isn’t a waste of time and money take a look at this infographic from Sushi Digital which gives you 5 ways you can monitor its success. […]
So you’ve got yourself an online shop, you’ve invested time and money marketing the site and driving targeted traffic, but you just aren’t selling anything? There are a number of factors that could be stopping people buying from you, one of which could be the way in which you present your products. Are your product images doing you and the product justice? For tips on how to wow your customers visually and start generating sales take a look at this infographic from MineWhat. […]
According to statistics 68% of website visitors leave a site due to a poorly designed user experience (UX). Are you losing 68% of your visitors? Imagine the effects on your business if they stayed on your site and became customers. If you’d like to improve the user experience of your website take a look at the infographic below from Homestead which gives you 5 essentials of UX design. […]
How do you measure the effectiveness of your small business website? Have you literally just published your site and hoped for the best? If you want to improve the effectiveness of your site take a look at this infographic from DPFOC which shows you how to measure your conversion rate and what you can do to improve it. […]
One of the biggest issues our customers face when we create a new website for them is deciding which colours they should use. It isn’t always easy knowing which colours go well together. The consequences of a colour scheme that clashes could be fatal, you could lose your website visitors before they read the first sentence, but get it right and you could be quids in! Take a look at this infographic from KISSmetrics which explains how to match colours effectively and ensure website success. […]
One of Google’s many services on top of their search platform is the wide range of fonts that are available for use on your business website. With so many available, how do you know which go with which? Take a look at this infographic from Fast Print which shows you 20 of the most popular Google Fonts and how effective they are when used together as a title and body font. […]
What type of small business website do you have? Do you sell products directly from your site, or are you simply trying to generate leads and sign-ups? Whatever type of site you have you’ll find this infographic from QuickSprout extremely helpful. It shares some top tips on how to improve conversions on eCommerce, lead generation and user sign-up sites. […]
According to research, 90% of purchase decisions are influenced by visual factors, and 90% of the time that assessment was based around colour. If we apply that to statistic to your website design that means not using the right colours result in missing out on 90% of your visitors! Take a look at this infographic from QuickSprout which talks in more detail about how colour affects conversions with some bonus hints and tips about what colours you should be using. […]